Research On The Influencing Factors And Paths Of Digital Transformation Of Logistics Enterprises

In recent years,the government has introduced a series of policy measures to promote the development of the digital economy.In the outline of the 14 th Five-Year Plan in 2021,it is clearly proposed to accelerate the development of the digital economy and promote the deep integration of the digital economy and the real economy.As a leading enterprise of national economic development,logistics enterprises are facing higher requirements.Accelerating digital transformation is not only a compulsory course for logistics enterprises,but also an important guarantee for their long-term development.In addition,with economic development and consumption upgrading,consumption habits are becoming more and more personalized,which brings new challenges to traditional logistics enterprises,and the level of logistics services needs to be improved.At present,many scholars ’ research on the influencing factors and paths of digital transformation of enterprises mainly focuses on manufacturing and service industries,and there are relatively few studies on the influencing factors and paths of digital transformation of logistics enterprises.Therefore,it is necessary to explore the influencing factors and paths of the digital transformation of logistics enterprises,expand the ideas for the related research on the influencing factors and paths of the digital transformation of logistics enterprises,and find the path of high-quality digital transformation for logistics enterprises.Firstly,based on the TOE model,this paper summarizes the influencing factors of digital transformation of general enterprises,and divides the influencing factors according to the resource-based view and organizational system theory.Then,based on the expert scoring,the analytic hierarchy process is used to calculate the weight of the influencing factors,and the top 7 factors are selected as the influencing factors of the digital transformation of logistics enterprises and the influencing factor model is constructed.Then,collect the data of influencing factors;then,the fuzzy set qualitative comparative analysis method(fs QCA)is used to analyze the path of digital transformation of logistics enterprises.Finally,combined with the research results,this paper puts forward targeted strategic suggestions for the implementation of the digital transformation path of logistics enterprises from the aspects of technical dimension improvement and organizational dimension optimization.The results show that :(1)Technological innovation ability and resource acquisition ability are the key factors to promote the digital transformation of logistics enterprises;digital investment and endogenous financing ability are important factors to promote the digital transformation of logistics enterprises.The effect of human resources,management ability and market competition in the configuration is not obvious;(2)Each influencing factor constructs a driving path through collaborative linkage;there is an equivalent substitution effect between the influencing factors;(3)According to the different core conditions,there are three paths : ’ resource-technology ’,’resource-investment ’,’ resource-technology-investment ’.This study is helpful to explore the influencing factors and paths of digital transformation of logistics enterprises,and make up for the lack of methodology.It is helpful for logistics enterprises to choose the path suitable for their own digital transformation.At the same time,it puts forward targeted strategic suggestions for the digital transformation of logistics enterprises and expands the competitive advantage of enterprises.