Evaluation And Promotion Path Of Destination Health Tourism Atmosphere

Health tourism is a new type of tourism.Its combination with the medical industry and the integration of health culture have opened up new development space for the transformation and upgrading of tourism.However,due to the comprehensive characteristics of health and tourism,the range of indicators involved in the evaluation of health tourism atmosphere is relatively large,and some indicators cannot provide direct data,which makes the evaluation of health tourism atmosphere an urgent problem to be solved in practice and an issue to be discussed in academia.This paper systematically combs the domestic and foreign literature on health tourism,atmosphere and tourism atmosphere,and discusses its concept,characteristics and types;Through expert interviews and questionnaire pre-survey,it is determined that the impact of the destination’s healthy tourism atmosphere is reflected in three aspects: culture,service and materialization;On this basis,the evaluation indicators are further refined,and the questionnaire is drawn up.According to the data collected in the questionnaire,SPSSAU is used to analyze the data,and the current situation of the development of the healthy tourism atmosphere in the Cang’er region of Dali is obtained.Through the structural equation model,the relationship between the 15 evaluation indicators and the healthy tourism atmosphere in the destination is analyzed;Through data analysis,the paper finally proposes the path to improve the healthy tourism atmosphere in Cang’er region of Dali.According to the analysis,the development impetus of Dali’s healthy tourism atmosphere is dominated by culture;As a basic element,the physical and chemical level of its driving force shows an obvious downward trend;The role of industrial scale in promoting economic growth is stable,while the service capacity as a driving factor shows a growth trend.Based on the data analysis of Dali’s healthy tourism atmosphere,this paper discusses its development path.Formulate the idea of multiple development,multi-center development and multi-level development within the scope of Cang’er region in Dali;In terms of cultural development,we should start with cultural materialization,cultural characteristics and cultural investment;In terms of service level,improve the service level in terms of service concept,service training and service quality;In terms of physical and chemical quality,this paper puts forward the strategy of deep cultivation and large physical and chemical,improving small physical and chemical,and cultivating medium physical and chemical.