Study On Evaluation And Development Of Panzhihua Ertan European Camp Health Tourism Resources

With the constantly severe aging of the population and the increasingly obvious problem of “sub-health”in China,people's awareness of health is also being strengthened continuously.Combining tourism and health,health tourism highlights both tourist experience and health maintenance.People can gain health experience during the journey.Consequently,in recent years,health tourism is drawing more and more attention and fondness from people.Ertan European Camp in Panzhihua has rich health tourism resources.Driven by health tourism,Ertan European Camp in Panzhihua aims to upgrade itself into “the destination of health tourism”.To achieve this goal,it has to scientifically develop and rationally use its excellent natural resources,and boost its attraction of health tourism.It is also the significant issue need to be solved immediately by Ertan European Camp.Based on the studies of health tourism world-widely,this thesis analyzes the current situation and development direction of health tourism.This thesis defines health,health tourism and health tourism resources,comprehensively analyzes the current situation of the health tourism of Ertan European Camp in combination with the on-site investigation into phycial geographic factors,finds out the problems in the development of health tourism of Ertan European Camp and creatively establishes the“eight-feature”evaluation system for health tourism resources.According to the “eight-feature evaluation system” for the development value of health tourism resources and in combination with the objective statistical data on the health tourism resources of Ertan European Camp in Panzhihua,it makes use of the analytic hierarchy process to specify the research area as the “destination of the level-5 health tourism” depending on the scores given by experts.In the following,according to the geomorphic characteristics and land-use conditions of the researched area,and in combination with the features and spatial distribution patterns of health tourism resources,this thesis develops the researched area into the layout of one camp,three core areas and one loop line,forms the spatial structure of “one camp,three areas and one loop line”.Besides,depending on the special health tourism resources of different areas,it can raise development strategies and design four theme health tourism products meaning camp vacation health tourism,mountain-land sports health tourism,forest-ecology health tourism and countryside health tourism,as well as designs five matching “health +” tourism products which are “health + sightseeing”,“health + food”,“health + business”,“health + sports” and “health + education”.Moreover,it formulates five safeguard measures in the hope of promoting the sound and rapid development of health tourism of Ertan European Camp and providing references to the development of health tourist industry of Panzhihua at the same time.