A Study On The Tourist Satisfaction Of Hainan Marin Theme Park

As the main space carrier of modern marine leisure tourism,marine theme parks play an increasingly important role.Hainan is a big marine province with abundant marine resources and unique marine cultural advantages and characteristics.With the further development of Hainan free trade port,the demand of tourists at home and abroad increased after the epidemic,and the marine theme park in Hainan has developed vigorously,from the water world of Atlantis in Sanya to the development of a number of competing paradise situation.But facing the increasingly fierce market competition,Hainan marine theme park has also encountered some problems and challenges.Through literature research,it is found that since the end of 1970 s,researchers at home and abroad began to actively explore the factors that affect tourist satisfaction and evaluation methods.By combing and analyzing the relevant literature,combining with questionnaire survey,in the end,the author puts forward some innovation paths and optimization strategies to strengthen the improvement of Hainan Marine theme park by using IPA analysis method.This paper is divided into three parts.The first part mainly includes Chapter 1 and Chapter2.The first chapter is the introduction,which introduces the background,purpose,significance,content,method and technical route of the research on tourist satisfaction of Hainan Marine theme park.The second chapter is the literature review and the related theory research,this chapter has carried on the summary to the domestic and foreign about the tourist satisfaction degree,the theme park research,has combed the tourist satisfaction degree concept,the marine theme park concept.The theoretical basis and the principle of IPA analysis method used in this paper are described.The second part is chapters 3,4,5,and 6.Chapter 3 is the analysis of Hainan Marine theme park’s development and advantages.Chapter 4 is the research and design of the tourist satisfaction evaluation of Hainan Marine theme park.Through the analysis of the literature and online review sites,the paper analyzes the network text,this paper constructs the evaluation model of tourist satisfaction.Chapter 5 defines the object of the survey,designs the index system and questionnaire of tourist satisfaction,introduces the index evaluation method and data statistical analysis scheme,reliability analysis,validity analysis,demographics characteristics description analysis,behavioral characteristics description analysis and IPA analysis were conducted on the evaluation results of tourist satisfaction.Chapter 6 is the Innovation Path and the countermeasure suggestion of Hainan Marine theme park to improve the satisfaction.According to the data analysis,the author puts forward the optimization strategy of Hainan Marine theme park to improve the satisfaction of tourists.Based on the analysis of IPA,this paper puts forward the management suggestions of Hainan Marine theme park based on the tourists’ satisfaction from four quadrants,in order to improve the tourists’ satisfaction of Hainan Marine theme park,improve visitor experience.The third part is Chapter 7.Chapter 7summarizes the conclusions of this study,and points out the shortcomings of the study and the future research direction.