| Corporate strategy,as the direction and goal of corporate development,determines the development focus,utilizes its own advantages,and solves corporate development problems,which plays a vital role in realizing the rapid,healthy and sustainable development of the company.Under the new situation,the political,economic,technological and social environment faced by the heating industry is changing.DZRL is a state-owned enterprise whose main business is heating production and service.If you want to continue to maintain the business growth and sustainable development of the company,you need to think deeply about the company’s positioning.Seize opportunities and meet challenges by developing strategic plans for growth.so as to seek better development of the company in the future.In order to put forward a real and feasible enterprise strategic plan,DZRL heating company is the main research object,based on the summarized academic research data and first-hand corporate data,using the integrated strategic management theory and PEST model,Porter’s five forces analysis model,EFE/IFE matrix,SWOT analysis method,QSPM matrix and other research methods,Systematic analysis of the external and internal environment of DZRL heating company,combined with the company’s existing development,Put forward the development strategy of DZRL heating company to implement vertical integration development,while insisting on the implementation of continuous expansion of heating area and multi-path reduction of enterprise costs.Using the backward integration strategy,in-depth cooperation with heat sources,signing a framework agreement to using the forward integration strategy,forming a development chain with downstream operation and maintenance services and smart heat network research and development,and then gradually expanding outward,improving its own business capabilities and Competitiveness.Finally,on the basis of the implementation of the strategy,specific safeguard measures are put forward from three aspects:cultural safeguard,financial safeguard and strengthening of human resource planning.Based on the current heating policy and market status,this paper expounds the optimization direction and goal of its strategy.At the same time,it proposes countermeasures for the existing problems,and provides reference opinions for enterprises in other industries that need to optimize their corporate strategies. |
