Brand Building Strategy Of Baoding Rural Commercial Bank

With the continuous advance of interest rate liberalization reform,the introduction of deposit insurance system and the vigorous development of online financial institutions,the development of banking industry has become the focus of current academic research.Hebei Baoding Rural Commercial Bank Co.,LTD.(hereinafter referred to as Baoding Rural Commercial Bank),as an important part of the financial market in Hebei province,must enhance its hard power in order to stand out from the competition of numerous financial institutions.Due to the fierce competition among financial institutions in China,products and services have become increasingly homogeneous,which requires Baoding Rural Commercial Bank not only to innovate in business model,operation mode and business expansion,but also to build the bank brand into the asset with the most core competitiveness.However,the brand building is not done in a day,Baoding Rural Commercial Bank needs to innovate and practice under the guidance of theory.Based on the relevant theories of brand building,this paper analyzes the status quo and implementation of brand building of Baoding Rural Commercial Bank by means of questionnaire survey and interview through combing domestic and foreign literature.The results of the survey were analyzed and summarized,and it was concluded that Baoding Rural Commercial Bank in brand construction there are lack of systematic brand strategic planning,brand positioning homogeneity is serious,brand image perception is poor,brand publicity is not strong,brand maintenance attention is not enough.In order to solve the problems in the brand construction,realize the overall goals and strategy of baoding agri-businesses bank brand construction optimization,put forward systematic brand strategy planning,clear brand positioning based on target customer differentiation,make unified brand image,enhance comprehensive brand integrated marketing communications,a perfect brand maintenance strategy,As well as the need to establish the human security,capital budget and other security system.