Research On The Innovation Performance Of Sai Lun Group Under The Background Of Digital Tran Sformation

In the country to develop the digital economy and high-tech communication technology under the influence of iterative upgrade,more and more industry began to realize the importance of digital transformation to enterprise development,digital transformation gradually into the key factors in the market competition,innovation has gradually become one of the important factors affecting the development of enterprises.The tire industry is characterized by extensive development and backward production capacity,so it should conform to the development requirements of The Times for digital transformation.Based on the theory of industrial integration,technological innovation theory,dynamic ability theory and other theories,this paper uses the literature research method,case analysis method,comparative analysis method and entropy method and other methods,these theories and research methods have laid a solid foundation for the paper to carry out research smoothly.Selected the competition as the research object,combined with the actual situation of the enterprise,first introduces the background,process and effect of the digital transformation.Then on the basis of academic research and enterprise status,from two aspects of innovation and innovation output selection innovation performance evaluation index,at the same time select industry average from horizontal and vertical,analysis wheel under the influence of digital transformation,research and development funds and r & d investment changes,whether the number of patent applications and enterprise performance,from the above perspective of wheel evaluation innovation performance under the background of digital transformation.Through the research,it is found that the innovation performance level of the competition round in the background of digital transformation has been effectively improved,And is concluded that,There are three reasons for the improvement of innovation performance in the context of digital transformation:(1)the formulation of digital strategy can point out the direction for the innovation and development of enterprises,Increased enterprise investment in r & d and innovation,It plays an important leading role in promoting enterprise innovation;(2)The enterprise has a good digital resource integration ability,The "Oak chain Cloud" industrial Internet platform can create a good innovation atmosphere by strengthening infrastructure construction and digital talent training,Accelerate the output of enterprise innovation achievements;(3)With the timely application and vigorous promotion of innovation achievements by enterprises,The overall efficiency of the enterprise has been improved,This will further increase the investment in enterprise innovation,To form a good innovation cycle.Therefore,the following enlightenment is drawn: from the level of enterprises,we should pay attention to digital transformation,formulate reasonable digital strategy,increase the investment in research and development and digital talent training.From the government level,reasonable development policies should be formulated for digital transformation and enterprise innovation,government subsidies should be increased,and corresponding regulations should be issued to protect enterprise innovation achievements and knowledge copyright,so as to further improve enterprise innovation performance,and hope to provide other enterprises with reference.