| At present,my country’s life insurance business mainly relies on the insurance agent model of "circling money,people,and land",relying on a large number of insurance agents to sell insurance on their behalf.This extensive sales method has been widely used in my country’s insurance industry.It has played a pivotal role in the development and promoted the rapid development of my country’s insurance industry,and this marketing model will be the main sales method of insurance companies now and for a long time in the future,and it is difficult to change quickly.However,with the development of society and the improvement of the insurance market,the marketing model of insurance agents has also highlighted various drawbacks.Among them,the frequent loss of individual insurance agents,the recruitment of insurance agents has fallen into the "drain-recruit-re-drain-"Re-recruitment" vicious circle.For insurance companies,the loss of individual insurance agents means that the costs paid by insurance companies are sunk and certain economic benefits are lost;while a stable individual insurance agent not only no longer requires a lot of effort from the company,but also has stable customer resources.,skilled sales skills,will bring certain benefits to the company.Therefore,the stability of insurance agents is directly related to the operation of life insurance companies.This paper analyzes and discusses the loss of individual insurance agents of PA Life Insurance S branch company,finds out the factors that affect the loss of insurance agents in this company,and gives relevant suggestions,in order to improve the stability of the insurance agent team for the sample companies provide a theoretical basis.Firstly,the research background and significance of the article are expounded,and then the domestic and foreign literatures are sorted out to determine the research ideas,content and methods;secondly,the relevant concepts and theories required for the article are expounded;out an explanation.Then for the sample companies,through the literature research method,field research method and interview method,the reasons for the loss of individual insurance agents of the sample companies are studied,and on the basis of comprehensive analysis,countermeasures are put forward for the sample companies from multiple perspectives.Finally,summarize the relevant discussion of this paper and point out the limitations of the paper. |
