Research Of Insurance Agent Team Building Of Dongguan Branch Of P Life Insurance Company

In the 1990 s,life insurance market was gradually unloosening in China,and the life insurance business on a rapid development rate way.Meanwhile,the insurance agent team has also entered a period of multiplier development.However,the team development of marketing sale(it means individual insurance agent,the same below)of life insurance company has not without difficulties.The relevant data shows that although the number of Individual insurance agent has greatly expanded in China,but it is also accompanied by the phenomenon of high turnover rate,low retention rate,and low professional quality.Individual insurance agent have more liquidity than other industry,which increases the operating costs of insurance companies and seriously restricts the healthy development of the life insurance industry.In the 21 st century,the key to enterprise competition is the competition of excellent teams.The level of team management ability is an important factor for enterprises to flourish,which is also true in the insurance industry.If insurance company want to win in the market competition,maximizing the ability and efficiency of the marketing team is necessary.This paper is a case study,the team construction from Dongguan branch of P life insurance company,as the object of study.The first chapter describes the research background,purpose and significance,literature review,research content and methods.In the second chapter,it mainly introduces the development of life insurance and its agent marketing model in China,and mentions the development experience of the agent system of international life insurance companies.It also briefly introduces the development status of agent team of P Group,P Life Insurance Company and P Life Insurance Company Dongguan Branch.This chapter takes the CF area agent marketing team construction of P Life Insurance Company Dongguan Branch Company as the sample of investigation,and obtains the real data through the form of on-the-spot investigation.In the third chapter,after introducing the three main operation modes of agent team building in life insurance company,this paper puts forward the theory and model of the excellent team operation mode of insurance agent.On the basis of this theory and model,combined with the data of the investigation and analysis in the second chapter,it diagnoses and analyses the problems existing in the agent marketing team building of Dongguan Branch of P life insurance company.In the fourth chapter,the BOSS plan and the questionnaire for BOSS plan are introduced in order to feedback the effect of BOSS plan on team development,and the data obtained from the survey are analyzed and summarized.Chapter 5,based on the above investigation and diagnosis,according to the theory of excellent team operation mode of insurance agents,puts forward some countermeasures for the marketing team construction of Dongguan Branch of P Life Insurance Company.It is hoped that the research in this paper will be of some reference value to the theoretical exploration and business practice of the team building of insurance agents in China.