Study On The Countermeasures For Promoting The Corporate Culture Of ZSY Nanchang Company

Corporate culture is an important source of power for enterprise survival and development,and good corporate culture management is the content to focus on in the sustainable development of enterprises.ZSY Nanchang Company adheres to the working philosophy of corporate culture leading the corporate development,and regards the construction of corporate culture as the only way for the sustainable development of enterprises.In recent years,however,with the continuous expansion of enterprise scale,especially in the business integration and personnel accelerate inflow,ZSY Nanchang company gradually revealed the limitations of the enterprise culture level,not only the enterprise culture is difficult to fully promote effect,but also interfere with the growth of the company industry competitiveness,seriously affect the sustainable development of ZSY Nanchang company.Therefore,it is necessary to actively do the research on the related corporate culture promotion countermeasures.This paper takes ZSY Nanchang Company as the research object,and in-depth research and analysis of its cultural promotion.first,Combing out the research results of domestic and foreign enterprise culture management,Clarify the theoretical key points of corporate culture,corporate culture management and corporate culture structure;then,Based on the current cultural development situation of ZSY Nanchang Company,Combined with the theory of the soft power of corporate culture and the introduction of corporate culture,Choose the way of the questionnaire survey,To diagnose the development status of its corporate culture from the two perspectives of quantitative analysis and qualitative analysis;last,Based on the results of the research,Combing and refining ZSY Nanchang company culture development has spiritual culture,behavioral culture,system culture,material culture and other problems,According to the actual situation,Targeted optimization strategies and safeguard measures are proposed.Through the research work,as clearly stated,ZSY Nanchang Company has made certain development achievements in the construction of spiritual culture,system culture,material culture and behavioral culture,However,it is also faced with problems such as weak cognition of spiritual and cultural construction,lack of practice of system and culture construction,insufficient river basin form of material and cultural construction and insufficient capacity of behavioral culture construction,The main causes behind the analysis are the lack of corporate culture management spirit support,the imperfect cultural system guarantee,the difficulty of implementing the material culture construction,and the unclear behavior orientation of the management subject,Then,starting from strengthening the construction of spiritual culture,creating a new system culture,developing characteristic material culture and optimizing the construction of behavioral culture,the countermeasures to promote the innovation and development of enterprise culture are proposed,In order to have a good guiding significance for ZSY Nanchang corporate culture,Provide experience reference for related enterprises to achieve cultural development and progress.