| The influence of traffic on tourist destination choice.Whether the traffic is convenient or not directly affects the choice of tourist destination and the arrangement of travel schedule.The quality of the road is more related to the tourist experience and mood,and greatly affects the quality and satisfaction of the whole trip.In this paper,the overall traffic situation and tourist attractions of ouhai district,Wenzhou City,Zhejiang Province are studied.This paper studies the relationship and influence of the current traffic resources of ouhai district in Wenzhou on the tourism pattern of ouhai district by means of questionnaire survey,literature analysis and on-the-spot interview,finds out the existing problems and causes,and puts forward the countermeasures for coordinated development.This paper is divided into six chapters.The first chapter is the introduction.This chapter is mainly divided into research background,research purpose and significance,as well as the corresponding research methods.The second chapter is related concepts and theoretical basis.The main content of this chapter is to explain the related concepts(transportation resources,tourism regional integration,tourism industry)and the theoretical basis(coordinated development of tourism and transportation).The third chapter analyzes the current situation of ouhai district’s overall traffic and tourism development.The main content of this chapter is to study the overall situation of traffic resources in ouhai district,Wenzhou,and give examples of several typical tourist attractions in ouhai district,and Ouhai traffic and Ouhai tourism development planning at this stage.The fourth chapter is a fixed-point survey of scenic spots in Ouhai area,and analyzes the survey results,suggestions of tourists in scenic spots,problems and reasons in the development of tourist traffic in scenic spots,etc.The fifth chapter is the countermeasures and suggestions for the development of tourism transportation in ouhai district.According to some policy documents on the integration of tourism transportation issued by the state and some typical cases at home and abroad,the problems existing in scenic spots in ouhai district are magnified as the common problems of tourism transportation in ouhai district,and the countermeasures and suggestions for the development of tourism transportation in ouhai district are put forward according to the actual situation of the whole region.The main content of this chapter is to discuss how to drive the change of local tourism industry pattern from the aspects of traffic road construction,diversification of traffic modes,big data platforms such as traffic network operation and other traffic infrastructure construction,including the multi-dimensional impact on tourism economic benefits,scenic spot popularity,tourist experience and so on.The sixth chapter is the conclusion and prospect.This chapter summarizes the central idea of the full text,prospects the common development of transportation and tourism in Ouhai,and comprehensively discusses the shortcomings of the paper. |