Research On The Development Strategy Of X Clothing Company

In the background of economic globalization and increasingly complex market environment,enterprise strategic management as an important content in the process of enterprise development,it is related to the top-level design of enterprises and the key motivation to guide the sustainable and high-quality development of enterprises in the future.If enterprises want to develop continuously in the fierce market competition,they need to better adapt to the market demand,timely make reasonable strategic adjustment according to the changes of the market and environment.Therefore,the formulation of scientific development strategy and the execution of rigorous strategic activities determine the success or failure of enterprise management.At the same time,for the garment industry involved in this paper,cost surge and profit decline are common problems that all garment enterprises need to face at present.For men’s wear enterprises,although the production scale advantage is still large,but in the market with diversified demands,brand upgrading ability and style innovation ability are slowly improved.How to better establish the management system and operation system in line with the market mechanism,actively participate in the market competition,and then form a good development prospect and management performance of the garment companies is the primary development problem facing the Chinese garment industry.X Clothing Company is a large men’s clothing enterprise integrating clothing design,production and sales.In the market competition,due to the influence of the competitive environment and its own development disadvantages,it cannot properly integrate resources,improve its internal advantages,and give play to its original market position and competitive advantages.Based on this,this paper takes X Clothing Company as the research object,analyzes the internal and external environment of the company by combining theory with practice,formulates the development strategy of the company,and puts forward the corresponding safeguard measures for the implementation of the strategy.First,through the introduction,the research background,methods,ideas and innovation of the paper are proposed.Secondly,the development status and strategy implementation of X Clothing Company are analyzed to find out the existing problems and reasons of the current development strategy.Thirdly,the macro environment,competitive environment and internal environment of X clothing Company are analyzed.Combined with SWOT comprehensive analysis,it is concluded that X Clothing Company should focus on SO strategy and WO strategy to carry out strategic design.Fourth,define the strategic formulation principles and objectives of X Clothing Company,and formulate an overall growth oriented strategy,as well as the brand operation strategy,production operation strategy,research and development strategy,marketing strategy and human resources strategy at the functional strategic level.Fifth,it puts forward the safeguard measures for the implementation of X clothing Company’s strategy,that is,set up a strategic management committee,strengthen the construction of corporate culture,construction of high-quality personnel,improve the financial management system,establish an effective management information system so as to promote the more sustainable and higher quality development of X Clothing company in the future.