Research On Development Strategy Of B Functional Sugar Manufacturing Company Of Shandong

With the continuous improvement of people’s living standard,people’s demand of sweet has from the traditional honey,sources of sugarcane into catering and food processing industry in more sophisticated category and different functional sugar.Along with China gradually entered the era of consumption economy,the product not only fits conveniently.high quality and safety requirements,but also to continue to emerge,such as the development of health functional sugar products,and consumption of infants,the elderly,pregnant women and other special natural nutritive sweeteners products.Division of labor is more refined sugar,domestic of functional sugar industry development have added investment,to expand the capacity of technological innovation to improve product added value.Foreign companies also overweight Chinese market carried out a series of mergers and acquisitions,one time for each category of functional sugar springing up like overcapacity,malicious competition situation,along with the development of Internet economy,product manufacturing service trend will be more obvious.It is expected in the next few years,functional sugar manufacturing industry will face more severe challenges.Domestic functional sugar enterprises is also a large number of competing.Shandong Province,province,as a functional sugar industry,only the size of the scale of enterprises in Shandong Province,there are more than 40.These enterprise products have different emphases.Facing the rapid warming of the function of the sugar market.many enterprises the pace of development and can not keep up with changes in market demand,product quality also has good and bad,slow application of innovative products,resulting in the market long-term supply exceeds demand situation.B company is a national high-tech enterprises,the core enterprise of national biological industry base.Has undertaken countries "95","15","Eleventh Five Year" key project.oligosaccharides,high fructose,sugar alcohol,dietary fiber and other polysaccharides products widely used in the fields of food industry,human health,ecological environment and animal nutrition,to plan health experts self positioning,shaping the succes of the"globalization functional ingredients expert" image in the market.Health is the eternal pursuit of mankind and the dream,is the basis of all the achievements and future career.From technology innovation to innovation system,from product development to the scheme expert to standards makers,from product output to the output service to output way of lifce,from theenterprise’s own growth to external ecological optimization to leading industrial upgrading,create economic value to the brave from bear environmental responsibility,social responsibility,in the past 10 years made consumer market recognition.This study focuses on topics mentioned above under the background of B company.B’s main product is functional sugar.The company is also China sugar industry leading enterprises,in the consumer of health food more attention,functional sugar increasing demand of today,how to correctly formulate strategy to strengthen its own development at the same time,but also can promote the benign development of functional sugar industry,is of great signi ficance.The author hopes that through the use of in MBA school learning process and research methods of use to the enterprise strategic management theory of knowledge and mastery of the,starting from the development and application of functional sugar,of company B.the advantages of the external environment,weaknesses,opportunities and threats of effective。comprehensive and in-depth analysis and research,put forward the corresponding strategic plan and implementation plan.Sincere hope these research results can provide more useful reference and help for the smooth development of company B,for promoting the function of sugar industry development,establish a healthy quality of life,has the important practical significance.