Research On The Development Strategy Of Traditional Processing Enterprises

Since China's reform and opening up,along with our country economy developing and progressing,the development of manufacturing industry in our country are also made by leapsand bounds.Along with our country economy further forward,economic structure transformation is imminent.As a pillar industry in the industrial structure,manufacturing industry in urgent need to solve many problems.Its development strategy of traditional manufacturing industry encountered unprecedented challenges.Shenzhen yongxing electronic technology limited company is a company which is engaged in the electronic processing,to the traditional processing of copper products manufacturing enterprises.This paper takes shenzhen yongxing electronic technology limited company as the research object.First of all,analyzing its internal and external environment,analyzing its the macro environment mainly by using PEST;analyzing its the industrial environment by porter's five model;analyzing its internal resources and capabilities;using the swot to comprehensively analyzing the company internal and external situation,etc.Then on the basis of fully understand its internal and external conditions,respectively from the overall,business unit level,and the function of the three level planning for its development strategy.the overall strategic is growth strategy.Business unit strategy is cost leadership,and focused differentiation strategy.Functional strategy is mainly from the marketing,research and development,human resources,financial management,production operation strategy this five aspects.Finally put forward the safeguard measures of the development strategy.In the process of the development of the enterprises to explore,the research will provide certain reference significance on long-term development and strategic development research of the traditional processing and manufacturing enterprise...