Research On Litchi Industry Development In Zhenlong Town,Huizhou Citys

Zhenlong Town is a big agricultural town in Huiyang District of Huizhou City.G25 Chang-Shenzhen Expressway can directly reach Shenzhen and Hong Kong,and G1523 Ningbo-Dongguan Expressway can connect Dongguan.It is the core link between Huizhou and Dongguan and Shenzhen.Zhenlong has been famous for planting litchi since ancient times.It is well known in Guangdong province and has been given the title of Chinese litchi hometown by the Chinese Forestry Association.The planting area of the town is about 43,000 mu,the average annual output is 5,200 tons,and the GDP is about 75 million yuan.It is rich in fructose,contains essential trace elements,every amino acids and vitamins for man’s body,and has important medicinal value,which is favored by the majority of consumers.Its sales volume accounts for 50%of the sales volume of similar fruit products in Zhenlong Town,Huiyang District,Huizhou City,and is the main pillar of agricultural income in Zhenlong Town.However,litchi,which occupies an important position in Huizhou Zhenlong Town,has failed to bring considerable benefits to the local area.This paper first combines the research in the development status and development of litchi,then using the existing resource advantage,combined with the reality of the local development,the litchi industry development,many problems existing in the litchi industry,such as:low production scale,deep processing technology,not expanded processing category,chilled storage field and infrastructure serious shortage,lack of logistics system,backward sales channels,inefficient marketing methods.The reason,Is the lack of policy support and the government’s leading and overall planning role in the industrial development is not obvious,the lack of marketing thinking,too much reliance on traditional channels,insufficient investment in science and technology,and so on,Therefore,the corresponding countermeasures focus on the government-led development of demonstration bases,improve infrastructure and organized production,breeding varieties to improve production efficiency,increase scientific research investment to improve the level of deep processing,promote logistics cooperation system and sales channel construction and marketing promotion,To provide a reference for the development of litchi industry in Zhenlong Town,Huizhou city,In response to the restrictive factors affecting the development of lychee industry,Improve the economic benefits of litchi industry in Zhenlong Town,Huizhou city,Promote the development of local economy in Zhenlong Town,Huizhou City.Zhenlong Town is a big agricultural town in Huiyang District of Huizhou City.G25 Chang-Shenzhen Expressway can directly reach Shenzhen and Hong Kong,and G1523 Ningbo-Dongguan Expressway can connect Dongguan.It is the core link between Huizhou and Dongguan and Shenzhen.Zhenlong has been famous for planting litchi since ancient times.It is well known in Guangdong province and has been given the title of Chinese litchi hometown by the Chinese Forestry Association.The planting area of the town is about 43,000 mu,the average annual output is 5,200 tons,and the GDP is about 75 million yuan.lt is rich in fructose,contains essential trace dements,every amino acids and vitamins for man’s body,and has important medicinal value,which is favored by the majority of consumers.Its sales volume accounts for 50% of the sales volume of similar fruit products in Zhenlong Town,Huiyang District,Huizhou City,and is the main pillar of agricultural income in Zhenlong Town.However,litchi,which occupies an important position in Huizhou Zhenlong Town,has failed to bring considerable benefits to the local area.This paper first combines the research in the development status and development of litchi,then using the existing resource advantage,combined with the reality of the local development,the litchi industry development,many problems existing in the litchi industry,such as:low production scale,deep processing technology,not expanded processing category,chilled storage field and infrastructure serious shortage,lack of logistics system,backward sales channels,inefficient marketing methods.The reason,Is the lack of policy support and the government’s leading and overall planning role in the industrial development is not obvious,the lack of marketing thinking,too much reliance on traditional channels,insufficient investment in science and technology,and so on,Therefore,the corresponding countermeasures focus on the government-led development of demonstration bases,improve infrastructure and organized production,breeding varieties to improve production efficiency,increase scientific research investment to improve the level of deep processing,promote logistics cooperation system and sales channel construction and marketing promotion,To provide a reference for the development of litchi industry in Zhenlong Town,Huizhou city,In response to the restrictive factors affecting the development of lychee industry,Improve the economic benefits of litchi industry in Zhenlong Town,Huizhou city,Promote the development of local economy in Zhenlong Town,Huizhou City.