Research On The Competitiveness Of Citrus Industry In Lianyuan City Of Hunan Province Under The Background Of Rural Revitalization

The rural revitalization strategy has been a key strategy put forward by the state since the 19th National Congress of the CPC.Industrial prosperity ranks first in the two-cross policy of rural revitalization.It is also the key to resolving issues concerning agriculture,rural areas and farmers.The development of characteristic agricultural industry is conducive to the prosperity of rural industry,the realization of rural economic growth,and the implementation of rural revitalization strategy.Only when industry flourishes,can the countryside be revitalized and rejuvenated.Citrus has been one of the largest fruits in the world since ancient times,and citrus planting in Lianyuan has a long history,with its unique geographical advantages.Since 2019,Lianyuan has taken the citrus industry as the leading industry to strengthen and enrich farmers in the city and actively promoted the revitalization of the industry.Therefore,the study on the competitiveness of the citrus industry in Lianyuan City and the factors restricting its development can enrich the theoretical system of the citrus industry development in Lianyuan City to a certain extent,and also provide reference for the realization of the increase of farmers’ income,the improvement of rural economic level,and the promotion of rural revitalization.This paper takes the comparative advantage theory and the competitive advantage theory as the theoretical guidance,takes the citrus industry of Lianyuan as the research object,takes the rural revitalization strategy as the point of view,builds the SWOT analysis model through the relevant information obtained from the field research,and analyzes the current situation of the citrus industry of Lianyuan City by analyzing the advantages,disadvantages,opportunities,challenges and other major factors.Construct an index system to evaluate the citrus industry competitiveness,go to Lianyuan,Shimen,Hongjiang,Mayang and other citrus producing areas to conduct field research to get the results of the questionnaire,and use AHP-fuzzy comprehensive evaluation method to evaluate and score the citrus industry competitiveness of these producing areas,and draw the conclusion that the citrus industry competitiveness level of Lianyuan is"average".Then through the horizontal comparison of the evaluation scores and combining with the current situation of the citrus industry in Lianyuan city,the paper summarizes the main problems of the citrus industry competitiveness in Lianyuan City,such as imperfect allocation of production factors,weak agricultural infrastructure,low value brand,lagging brand influence and lack of professional management.In view of the problems existing in the competitiveness of citrus industry in Lianyuan City,the following countermeasures and suggestions are put forward:perfecting the allocation of production factors,strengthening agricultural input,realizing the informationization of citrus industry,developing characteristic brands,strengthening brand publicity and promotion,giving full play to the effect of leading enterprises,and optimizing public services by the government.