Research On The Strategy Of Cultivating Leaders Of Rural E-Commerce In Guangxi

The rapid development of e-commerce is integrated into all aspects of society.Rural e-commerce,as a new field of e-commerce and a new form of e-commerce,has rapidly developed into a new form of agricultural and rural economic development and has become an important part of China’s rural revitalization,playing an increasingly important role in promoting the uptake of agricultural commodities and promoting rural revitalization.When the countryside prospers,China prospers,and when talent prospers,the countryside prospers.Talent cultivation for rural revitalization is an important part of the rural revitalization strategy.Rural e-commerce to develop,talent is the key.Strengthening personnel training is an important foundation and guarantee for optimizing the supply of talents.It is an urgent need to stimulate the vitality of talents,form a virtuous circle and comprehensively promote rural revitalization by stepping up the systematic cultivation of rural e-commerce leaders.How to cultivate a group of high-quality rural e-commerce talents who love their hometown,serve their hometown and stick to their hometown,and lay a good foundation for promoting the in-depth development of rural e-commerce projects is an important issue currently facing.This paper analyses the current situation,problems and their causes related to the training of affluent rural e-commerce leaders in Guangxi through theoretical analysis and field research,using rural e-commerce actors in five regions of Guangxi as research objects.Referring to three cases of the growth of more mature rural e-commerce leaders in guangxi,combined with the actual situation of the region,to realize the local experience migration,put forward the local county and township government,vocational colleges,agricultural and commercial enterprises,e-commerce industry association four party collaborative exploration of rural e-commerce talent training policy recommendations,in order to create a set of replicable,practical rural e-commerce rich leader cultivation mode,support the development of rural e-commerce to help rural revitalization to provide a strong guarantee.First of all,this paper takes the current situation of rural electric business wealthy leaders cultivation as the object of study,and analyzes the basic situation of Guangxi rural electric business wealthy leaders cultivation from three aspects: the current situation of Guangxi rural electric business development,talent team cultivation and training power.Overall,in recent years,Guangxi in promoting the development of rural e-commerce has invested huge manpower,material and financial resources,in the training of rural e-commerce practitioners to carry out a large area of inclusive training,ease the tension of rural e-commerce practitioners.Secondly,this paper analyzes the problems and reasons in the cultivation of rural e-commerce talents from four aspects: government policy system construction,cultivation force,training object and cultivation effect.Specifically,from the perspective of government policy system,the policy of supporting talent cultivation needs to be strengthened;in terms of cultivating strength,the joint efforts of the four parties of government,school,enterprise and industry are still lacking;on the training object,the initiative and enthusiasm of self-participation is not enough;in the cultivation effect,the effect is not obvious enough.Returning to the cultivation of rural e-commerce talents,the focus should be on the systematic analysis of who to cultivate,who to cultivate,how to cultivate and what safeguard measures to implement.The current dilemma of talent shortage is mainly caused by the fact that the rapid development of rural e-commerce cannot match the cultivation specifications of talents.The number of training cannot be pursued too quickly,and the quality,specifications and effectiveness of cultivation should be pursued.Finally,based on the local actual situation,this paper summarizes three successful growth cases of rural e-commerce leaders in guangxi,puts forward the coordinated training mode of ’ government-school-enterprise-industry ’ four-party linkage,and puts forward four strategic suggestions for cultivating rural e-commerce leaders.Including the government to improve the support system of education policy,establish a four-party collaborative cooperation mechanism,create a good environment for cultivating rich rural e-commerce leaders,and in particular proposed a specific training programme for wealthy rural e-commerce leaders.Implemented through a strategy focused on cultivating wealthy rural e-commerce leaders in Guangxi,we are committed to creating a set of replicable and practical cultivation mode of rural e-commerce leaders.