Research On The Impact Of Financial Industry Digital Transformation On Business Performance

At present,our country is in an important period of economic transition.With the rapid development of fintech,the new generation of information technology revolution has brought detailed hierarchical technical innovation in various fields,and the financial business scene is gradually online,digital and intelligent.As an important national innovation main body,the digital transformation of financial industry has far-reaching influence on the whole industry and even the high-quality economic development in China.So this article represented by Banks,brokers,the selection of China’s a-share listed Banks 41 and 46 brokerages as sample,collect financial data from 2018 to 2021,annual report and the China securities industry association and China silver ranking data released by the circ,and innovative introduction of main App users active as an enterprise operating performance indicators,To scale economy theory,information asymmetry theory,innovation theory,customer relationship management theory,the long tail theory as the foundation,by using the econometric model of enterprise digital transformation to study the effects on business performance,found that the financial industry in the digital transformation of the financial investment in science and technology,science and technology personnel and set up financial subsidiary strategic layout of ecological science and technology,It has a significant role in improving business revenue and user activity.Increased investment in fintech is not only reflected in the growth of App user activity,but also has a significant role in improving enterprise operating revenue;Although the number of technical personnel and the establishment of fintech subsidiaries are not significantly correlated with the revenue index,they are strongly correlated with the monthly activity index of App,which brings the gathering of platform traffic and the improvement of user activity for financial enterprises in the Internet era.Due to the heterogeneity,brokers and Banks two classes of the speed of the digital process and results of an enterprise also to have certain differences,Banks overall investment in financial investment in science and technology,science and technology personnel and financial strategy of science and technology,a subsidiary of ecological layout has been through infrastructure construction period a year earlier,true to the business operations and digital flow transformation,direct effects on users active and income growth.Although the digital transformation of securities companies started later,and the overall asset size is smaller than that of banks,the investment in fintech and the number of technical personnel also have significant effects in increasing the operating revenue and platform activity,respectively.Through the scientific and technological investment,organizational structure and business change,scientific and technological innovation,strategic development,operation and development path in the digital transformation of banks and securities firms,the paper analyzes and verifies the digital transformation path and growth point of enterprises under the power of emerging technologies,hoping to provide some inspiration and strategic path for other enterprises exploring in the digital transformation.