Research On Development Strategy Of Da Qing Transportation Construction Investment Group Company

Urban public transportation,as a transportation service system oriented to the public and related to the people’s livelihood,is the most basic and the most common mode of transportation to meet the public travel.It is intensive,economical,energy saving,environmental protection and has a high traffic efficiency.In the national fourteenth "five-year plan" and deepening the reform of state-owned enterprises double opportunities,at the same time,in the "double carbon" policy,transportation class state-owned enterprises how to seize the reform of development,how to clarify the main business,develop to adapt to the enterprise development,adapt to market changes,adapt to the development strategy in the current enterprise development process is crucial.This article takes Daqing Trading Investment Group as the research object.As a municipal state-owned enterprise,since its establishment in 2007,it has continuously strengthened the operation of modern enterprises,based on serving and improving people’s livelihood,and actively fulfilled its social responsibilities.This paper starts with the development strategy of state-owned enterprises,the bus industry development and the "double-carbon" field.Secondly,in the external environment affecting the enterprise,PEST tools are used to analyze the macro environment of politics,economy,social culture and technology,and to analyze the industry situation and competitors of the enterprise.In the aspect of affecting the internal environment of the enterprise,the analysis of the resources,ability and business conditions of Daqing Trading Group is carefully analyzed.Then through EFE,IFE matrix of external and internal influence factors for quantitative scoring,and combined with the enterprise strategic target system,using SWOT matrix to determine Daqing trading group diversification strategy development direction,and combining with the Boston matrix analysis of product and product line combination,using QSPM matrix of Daqing trading group diversified development strategy specific way to optimize,determine the industrial chain diversification development strategy.Finally,to give operational and practical strategic implementation suggestions for the identified development strategy,and to give corresponding suggestions in terms of strategic control and strategic support.Paper on the author in Daqing trading group based on years of experience in strategic management,accord with the development of Daqing trading group enterprise development strategy,and in strategic control,implementation,for Daqing trading group during the period of "difference" development and Daqing city bus construction development provides reliable power,trying to make Daqing trading group into Daqing important state-owned transportation strategic group,improve industrial layout,transformation and upgrading,for Daqing trading group high quality development.At the same time,through the research of the paper,for other cities of state-owned transportation enterprises,especially the bus enterprises to develop a healthy,sustainable and high-quality development of the enterprise development strategy provides reference.