Research On Motivation Of Young Employees In Q Branch Of Agricultural Bank Of China

In recent years,facing the new situation that the economy has entered a new normal and the competition in the same industry has become increasingly fierce,the traditional pattern of the banking industry has been broken,and the problems caused by the inadequate mechanism and imperfect organizational system of traditional commercial banks have been gradually exposed,with the trend of business innovation and transformation and other factors have brought unprecedented challenges to the transformation and development of the banking industry.The development of talents is the key point for the transformation and development of enterprises.As the most direct participants and executors in the development and transformation of modern commercial banks,young employees have unique ideas,efficient execution and advanced creativity,and the development of young employees determines the current and future of state-owned commercial banks.Nevertheless,due to the internal management and system constraints of banks,the incentive problem of young employees in commercial banks still has not been effectively improved,and there are still unclear career planning and unimproved salary levels for young employees,and the existing incentive measures do not fully motivate young employees.As a first-tier branch under the jurisdiction of Chongqing branch,how to optimize the incentive measures for young employees,promote young employees to continuously strengthen their motivation and drive the innovation and transformation of business has become a focus issue for Q branch of Agricultural Bank of China.This paper takes the motivation problem of young employees in Q branch of Agricultural Bank of China as the research object,takes two-factor theory as the research theoretical tool,and uses literature analysis,interview,questionnaire survey and statistical analysis as the research methods.Firstly,we sorted out the research theories about the motivation problem of two-factor theory at home and abroad.Secondly,from two perspectives of health care factors and motivational factors,we analyzed the problems of young employees’ motivation in Q branch and its reason by conducting focused interviews and questionnaire surveys.Finally,based on the problem analysis,from the perspective of health care factors and motivational factors,the improvement principles and optimization measures of young employees’ motivation in Q branch are proposed,in order to promote the effective motivation of young employees in Q branch of Agricultural Bank,to stimulate the enthusiasm of young employees in Q branch to the greatest extent,to contribute to the business development of Q branch,and to really motivate.At the same time,this paper hopes that through the case study of young employees’ motivation in Q branch bank,it can be more applicable to the two-factor theory in the motivation problem of commercial banks and provide reference for other commercial banks’ young employees’ motivation.