Service Production Network Embeddedness And Manufacturing Enterprise Service Innovation

Under the general trend of China’s manufacturing industry transformation and upgrading from production-oriented manufacturing to service-oriented manufacturing,actively promoting the transformation of servitization is an important strategy for manufacturing enterprises to build sustainable competitive advantages,and service innovation has become an important path and inevitable choice in the transformation of service.However,in reality,the service innovation of manufacturing enterprises often encounters the challenge of "servitization dilemma",and how to break through the resource constraint problem has become a hot issue discussed in theory and practice.In the modern context of the continuous development of enterprise networking,more and more scholars have realized that the relationship network is crucial for enterprise innovation,so the embeddedness of the service-oriented relationship network has also become an effective way to promote manufacturing enterprises to obtain external service innovation resources and promote service innovation activities.However,through combing the relevant literature,it is found that although scholars generally agree that network embeddedness has a positive effect on the service innovation of manufacturing enterprises,most of the research focuses on the connection relationship with knowledge service institutions,and the research on the service value chain embedded by manufacturing enterprises themselves is less involved,and the connotation of service production network urgently needs theoretical advancement.At the same time,from the perspective of network subjects and relationships,the impact of service production network embeddedness on service innovation of manufacturing enterprises is more scarce,and its mechanism needs to be further explored.Furthermore,the key to service innovation through service production network embeddedness for manufacturing enterprises lies in effectively obtaining,integrating and utilizing heterogeneous service innovation resources.Knowledge search is an active search behavior of enterprises for new knowledge,which reflects the effective practice of enterprises actively exploring and applying new knowledge in the innovation process,and exerts the innovation effect that affects the embedded service production network of manufacturing enterprises.Therefore,this study will discuss whether service production network embeddedness will change the impact of service innovation of manufacturing enterprises under different levels of knowledge search,and further explore the moderating role of knowledge search between network embeddedness and enterprise innovation.Based on this,this paper takes manufacturing enterprises as the research object,based on the value chain theory,and on the basis of defining the connotation of service production network,constructs a research framework of "service production network embeddedness(supplier relationship embeddedness and customer relationship embeddedness)— service innovation of manufacturing enterprises",discusses the influence mechanism of service production network embeddedness on service innovation of manufacturing enterprises from the perspective of relationship network,and introduces knowledge search as a regulating variable to discuss its regulatory role in the framework.Through theoretical and literature combing,research hypotheses were put forward,questionnaire survey was used to investigate manufacturing enterprises,and statistical software such as SPSS23.0 and AMOS24.0 were used for empirical analysis,and the following research conclusions were mainly obtained:(1)Service production network embeddeness(supplier relationship embeddedness and customer relationship embeddedness)has a positive effect on the service innovation of manufacturing enterprises;(2)Compared with customer relationship embeddedness,supplier relationship embeddedness has a greater positive impact on the service innovation of manufacturing enterprises;(3)The knowledge search plays a positive moderating role in the mechanism of how service production network embeddedness(supplier relationship embeddedness and customer relationship embeddedness)affects manufacturing firms’ service innovation.This study is helpful to further enrich the external network connection relationship in the process of service innovation of manufacturing enterprises,promote the research of service value network in network embeddedness theory,and clarify the intrinsic relationship between service production network embeddedness,service innovation and knowledge search of manufacturing enterprises.