Research On The Impact Of Relational Embeddedness On Open Innovation Of Manufacturing Enterprises In Digital Context

With the prevalent of the Internet and the rapid development of information technology,open innovation plays a vital role in manufacturing companies.However,manufacturing companies cannot compete with strong competitors relying on their existing knowledge and capabilities.The lack of core competitiveness and weak independent innovation capabilities are the problems that restrict the development of manufacturing companies.At present,under the background of accelerating the flow of innovation resources and the widespread application of digital technology,the innovation model of manufacturing enterprises is gradually showing network development.Therefore,the knowledge search embedded in the relational network can provide enterprises with heterogeneous resources to enhance open innovation.Thence,it is of great significance to study how manufacturing companies can continuously acquire and develop resources embedded in the network relational through knowledge search in a digital context,and match the company’s strategic flexibility and digital empowerment to enhance the company’s open innovation.Firstly,this paper sorts out the relevant researches of scholars at home and abroad,and defines the concepts of relational embeddedness,knowledge search,strategic flexibility,digital empowerment,and open innovation,and divide the dimensions of relational embeddedness(connection strength and relational quality),knowledge search(width and depth),and open innovation(introverted and extroverted).Secondly,it puts forward the hypothesis of the relationship between relational embeddedness and open innovation,and uses knowledge search as a mediating variable,strategic flexibility and digital empowerment as moderator variables,builds a theoretical model of research on the impact of relational embeddedness on open innovation of manufacturing enterprises in digital context.On this basis,by designing,issuing and recycling questionnaires,the data is analyzed for sample characteristics,reliability and validity,and correlation analysis.Structural equation model,hierarchical regression analysis and Bootstrap method are used to test the research hypothesis.Finally,based on the research results,it puts forward countermeasures and suggestions to improve the open innovation of manufacturing enterprises in the digital context,and provides a certain theoretical reference and practical basis for promoting manufacturing enterprises to realize open innovation.The results show that: 1.The relational embeddedness of manufacturing companies has a significant positive impact on open innovation in the digital context.2.Relational embeddedness has a significant positive effect on knowledge search,and there is a positive correlation between knowledge search and open innovation.In the relationship between relational embeddedness and open innovation,knowledge search exists an intermediary role.3.Strategic flexibility has a positive moderating effect on knowledge search and open innovation.4.Digital empowerment has a positive moderating effect on relational embeddedness and open innovation.5.Both strategic flexibility and digital empowerment positively moderated the mediating effect of knowledge search on relational embeddedness and open innovation,and both had moderated mediating effect.