Research On The Optimization Of Agricultural Aid Strategy Of Z E-commerce Platform

The nation needs to be revitalized,and the countryside must be revitalized.In the context of the effective connection between the rural revitalization strategy and the "Internet plus" era,rural e-commerce,as a new form and way of communication,provides new ways and ideas for the development of China’s agricultural economy.Through rural e-commerce,it can not only broaden the sales channels of agricultural products,reduce circulation links,reduce operating costs,but also play an important leading role in promoting the agricultural and rural economy in Digital transformation.Therefore,in the new driving force of rural economic development,it is of great significance to discuss how e-commerce enterprises can seize opportunities to conduct commercial transactions,make transaction activities more efficient,promote the formation of China’s rural e-commerce industry chain,improve the development system of agricultural product e-commerce,and assist farmers in increasing income.Based on this background,this article takes the Z enterprise e-commerce platform as the research object,and follows the research approach of "proposing problems-analyzing problems-solving problems" to conduct a more in-depth study on the Z enterprise e-commerce platform’s agricultural assistance strategy.Specifically,first systematically review the research situation at home and abroad,and elaborate on the relevant concepts and theoretical basis of this study.Then analyze the overview,current situation,environment,and strategies of Z Enterprise’s e-commerce platform.Based on this,through questionnaire surveys and interviews,identify the problems and reasons of Z Enterprise’s e-commerce platform in terms of agricultural strategies.Next,targeted optimization of agricultural assistance strategies will be proposed from six aspects:enterprise management,platform operation,brand building,product marketing,comprehensive services,and talent development.The importance of these strategies in promoting agricultural economic development will be summarized,indicating that Z Company should enhance its awareness of developing rural e-commerce,enhance corporate governance efficiency,promote platform optimization and upgrading,strengthen the branding construction of agricultural e-commerce,and innovate agricultural e-commerce marketing methods Improve the agricultural product e-commerce link system,strengthen the cultivation of e-commerce talents,etc.Finally,corresponding safeguard measures are proposed for the optimization of relevant agricultural assistance strategies.It is hoped that the Z enterprise e-commerce platform will be organically integrated with the development of rural agricultural economy,opening up new channels for the upward movement of agricultural products,assisting the development of rural economy,and improving enterprise performance through new agricultural assistance models,safeguarding the sustainable development of Z enterprise’s rural e-commerce.Through a combination of theory and practice,we will conduct an in-depth analysis of the current development of rural e-commerce market from the perspectives of enterprise management,platform operation,and product marketing.Combining the new business model of "Internet plus Agriculture",we will focus on the multiple functions of agriculture and the multiple values of rural areas,optimize the rural characteristic industries,help the rapid development of enterprise economy,make contributions to further promoting the development of rural e-commerce industry,promote the integrated development of urban and rural areas,and realize the general strategic requirements of industrial prosperity,ecological livability,and talent progress as soon as possible.