Research On The Optimization Of Operation Strategy Of E-commerce Enterprises For Fresh Agricultural Products

With the change of modern urban people’s consumption concept,people’s consumption demand for original ecological,healthy and original agricultural products is further increased,which provides opportunities for the operation of agricultural products,and the development of fresh electricity business enterprises provides support,and a number of excellent fresh agricultural products supply enterprises have emerged in China.Based on this,this paper USES comparative analysis,case analysis,the treasure to fresh,for example,the analysis of the company’s current operation mode,and from the country revitalization of the overall situation of analysis of the defects in the current operation,finally puts forward the corresponding countermeasures and Suggestions to optimize the company operations,for such companies to better help the country revitalization,obtain a bigger development to provide reference and reference.This paper mainly includes five parts of the main content,the first part,the research background of this paper,the domestic and foreign research status of this topic is summarized,in order to understand the development of the theory and research;Second,the main concepts involved in this study,including rural revitalization,fresh agricultural products and e-commerce enterprises,are expounded.On this basis,it is pointed out that the development mode of fresh agricultural products e-commerce has a positive role in rural industry revitalization.Through the fresh agricultural products business model can further expand the sales of agricultural products,promote the scale of agricultural production,the formation of long-term industrial development mechanism;The third part of the main content including the view of the current development history and operation status of fresh agricultural products and fresh agricultural products e-commerce in China,study the development space and potential of the mainstream business model under the new fresh retail and new model in the future.The fourth part mainly introduces the current operation status of Baoneng fresh agricultural products and the existing problems in the current operation mode.After several years of development,Baoneng fresh agricultural products e-commerce operation has to form its own supply mode and service content.It plays a certain role in promoting the operation of agricultural products,driving the industrial development of supply areas,promoting the brand construction of agricultural products,solving the employment of agricultural population and realizing the integrated development of the industry.Due to the profit-making nature of fresh electricity enterprises,the current role of such enterprises in promoting rural revitalization is still very limited.It is mainly reflected in the narrow radiation range,limited profit space for farmers,insignificant driving effect of brand construction of agricultural products,limited employment support for agricultural population and no long-term mechanism to boost agricultural development.The fifth part,to further promote the country revitalization under the background of the role of electricity,fresh agricultural products need further optimization of fresh agricultural products electric business enterprise management mode,adjust measures to local conditions,expanding the scope of the agricultural product radiation,based on agriculture,increase farmers’ income,innovation,brand,form the agricultural product brands,scientific management,reserve talents for agricultural development,long-term cooperation,Boosting the long-term development of agricultural industry,only in this way can we really play the role of fresh electricity enterprises in rural revitalization of our country and drive the development of rural areas.