Research On Service Innovation Mode Of Company X Based On Customer Participation

Recently,throughout the increasingly fierce competition in the manufacturing industry,innovation is the inexhaustible driving force for the survival and development of enterprises."Made in China 2025" and "Special Action Guide for the Development of Service-oriented Manufacturing Transformation" indicate that the integration of service innovation with enterprise core products has not only become the significant means to compete for customers,but also the important strategy to improve the product added value and create differentiated competitive advantages in manufacturing enterprises.However,compared with foreign manufacturing enterprises,the service innovation output of most manufacturing enterprises in China is relatively low at this stage,and how to improve the service innovation performance of manufacturing industry is the key issue of our country.In the sluggish market environment,in view of the potential power and huge value of customer participation,Chinese manufacturing enterprises need to pay attention to how to improve service innovation performance based on customer participation.Firstly,based on the basic overview of Company X and the current situation of service innovation,this paper identifies the problems of Company X service innovation under the perspective of customer participation.Secondly,based on the review of domestic and foreign research on service innovation and customer participation of manufacturing enterprises,the paper focuses on the factors that influence the service innovation performance of manufacturing enterprises from the perspective of customer participation,including the intensity of customer participation,the depth of customer participation,the breadth of customer participation,organizational redundancy,digital technology application and learning ability.Thirdly,based on the literature,the causal relationship between the above factors and the service innovation performance of manufacturing enterprises is sorted out,and seven high service innovation performance models and two non-high service innovation performance models are obtained from the perspective of customer participation with 81 Chinese manufacturing enterprises as research samples.Then,according to the principle of the index system construction,the evaluation system of service innovation level of Company X is determined,and experts in relevant fields are invited to score,and the grey fuzzy comprehensive evaluation method is applied to analyze the overall service innovation level of Company X.Finally,according to the advantages and disadvantages of Company X service innovation,we match the service innovation model for Company X and provide constructive implementation strategies to improve the service innovation performance of the company.The research results of this paper effectively guide Company X to meet the diversified needs of customers in time,and help Company X win market competitiveness and achieve long-term development.