Analysis Of The Effect Of Customer Participation On Service Innovation Performance

Along with the trend that the development of the world economy changed from the "industrial economy" to "the service economy", China’s service industry has gradually grown into an important part of innovation subject and becomes to the most active innovation group. In this paper, according to the limitations of existing research,we make a deep research on the mechanism of the relationship between customer participation,employee innovative behavior and service innovation performance.Then this essay constructs the structure equation model of the correlation variables. The research object of this paper is the service enterprises in Pearl River region. And we analyze the collected data by using SPSS and AMOS statistical software to test the hypothesis in order to find out the influence mechanism between the variables.The empirical results show that: first, customer participation has a significant positive effect on the service innovation performance. The more customer participated, the better performance the service innovation is. Second, customer participation has a significant positive effect on the employee innovative behavior, The more customer participated, The better employee innovative behavior is. Third, employee innovation behavior has a significant positive effect on the service innovation performance, the more employee innovative behavior, the better innovation performance is.Fourth, employee innovation behavior variable plays the part of the intermediary role in the process that customer participates in service innovation performance of enterprises.That means that customer participation infects the service innovation performance by the variables of employee innovation behavior.This essay explores the relationship of customer participation, service employee innovation behavior and innovation performance through the study of above problems. To a certain extent, not only enriches the research field of service innovation in China, but also provide guidance and reference to China’s enterprises on how to manage customer participation, service employee innovation behavior and enterprise innovation performance.