Research On The Path Of Optimizing Agricultural Socialized Services Of Supply And Marketing Cooperatives In C City, Jilin Provinc

The Party’s 20 th National Congress has made important arrangements for the comprehensive promotion of rural revitalization.Supply and marketing cooperatives are important carriers for the Party and the government to do a good job in the work of the "three rural areas",and are an irreplaceable and indispensable force to promote rural economic and social development under the new situation.At present,supply and marketing cooperatives are in a new stage of reform and development.The development of comprehensive,integrated,convenient and efficient agricultural socialization services is not only conducive to extending the agricultural industry chain and value chain,improving the efficiency of agricultural operation and increasing the value-added income of farmers,but also helpful to solving the problems of "who will plant the land" "How to grow land" caused by part-time,aging and hollowing out of the countryside.,reduce land abandonment,improve food production and ensure food security is also of great importance.City C of Jilin Province is an important national commodity grain base.This paper takes the optimization of agricultural socialization services of supply and marketing cooperatives in C city of Jilin province as the research object,and adopts literature research method and survey method.Based on the investigation of its agricultural socialization services,the main problems of agricultural socialization services of supply and marketing cooperatives in C city are: the number of service targets is small,the response to farmers’ needs is not in place,and the service quality needs to be improved.Through in-depth analysis,we found that the main causes of these problems are: insufficient management capacity of agricultural socialization service organizations of supply and marketing cooperatives,inadequate role of joint cooperation mechanism,insufficient government support,and weak human resource team.In this paper,based on the experience of supply and marketing cooperatives in other regions,the countermeasure suggestions collected during the interviews,and the actual situation of supply and marketing cooperatives in City C of Jilin Province,we propose some countermeasure suggestions for optimizing agricultural socialization services in terms of improving the management capacity of service organizations,enhancing joint cooperation within and outside the system,improving the level of agricultural socialization services,increasing government support,and strengthening the construction of human resources.The aim is to promote the better fulfillment of the responsibility of agricultural services by the supply and marketing cooperatives in City C,Jilin Province,and to help promote rural revitalization.