Performance Evaluation Research On Corporate Social Responsibility Of Platform Company ASD

Since the 21st century,with the rapid development of economy,more and more corporate social responsibility problems have been exposed to the public eye,such as the Sanlu Group melamine toxic milk powder incident,which not only destroyed its reputation for a long time,but also caused a devastating blow to China’s dairy industry.How to effectively manage corporate social responsibility has become the focus of public attention.Among the various paradigms of corporate social responsibility performance,the social responsibility problem of platform-oriented enterprises is the most prominent and representative.First of all,the main content boundary of platform corporate social responsibility performance has changed.Bilateral market entities,as consumers and suppliers of platform enterprises,both entities have dual identities,which is different from the traditional social responsibility paradigm of single suppliers and consumers,and the corresponding evaluation mechanism has also produced great changes.Secondly,the evaluation mechanism of platform-based corporate social responsibility is more complex.As the key to connect bilateral market entities,the social responsibility of platform enterprises will be related to the stable development of bilateral market entities.This characteristic more complicates the evaluation of platform-based corporate social responsibility.Finally,the particularity of platform enterprises determines that the path of their social responsibility is also very different from other types of enterprises.The main content boundary and action mechanism of platform corporate social responsibility transcend the traditional corporate social responsibility paradigm,and the path of responsibility has changed accordingly.This paper studies the social responsibility evaluation of platform enterprise ASD company.First of all,there is still insufficient research on the social responsibility of platform enterprises under China’s national conditions,while the relevant research on social responsibility evaluation is even more scarce.Reasonable and scientific to evaluate its operation management,is a necessary premise to find the problem to solve the problem,therefore,in view of ASD corporate social responsibility responsibilities in the process of problems,the most fundamental is not a complete and reasonable evaluation system to provide reference,not to mention the reasonable management of corporate social responsibility.Based on the above situation,this paper first on the basis of reading a large number of literature,scientifically and reasonably constructed a complete set of complete social responsibility evaluation indicators for platform enterprise ASD companies through the Delphi method.Then,in order to deal with the more complex characteristics of social responsibility problems,the fuzzy comprehensive evaluation method is skillfully selected to reasonably quantify the complex problems.Finally,by anchoring the corporate social responsibility performance of M companies in the same industry,the problems in the corporate social responsibility management of ASD companies were compared and analyzed,and the deficiencies in the accountability process of ASD companies were accurately identified,and targeted optimization measures were proposed.The main contribution of this study is to construct the social responsibility evaluation index system suitable for platform enterprises,and to quantitatively evaluate the social responsibility performance of ASD companies through the fuzzy comprehensive evaluation method.The aim is to explore the corporate social responsibility evaluation system and responsibility countermeasure path that meet the characteristics of platform enterprise through the social responsibility research of platform enterprise ASD company.