Research On Social Responsibility Management Of Food Supply Chain Under The Internet Background

With the profound reform of economic development mode in China as well as the rapid development of Internet,the food supply chain appears new development situation and characteristics,and the social responsibility of enterprises on the supply chain has gradually aroused widespread concern at home and abroad.This paper makes the corporate social responsibility in food supply chain as the main line to carry out the series of research under the internet environment.Firstly,according to the relevant social responsibility theory and the characteristics of food industry,this paper construct the social responsibility system of core enterprises in food supply chain from five dimensions of economic responsibility,environmental responsibility,food safety responsibility,industry responsibility and public responsibility.We convert the linguistic term set into intuitionistic fuzzy number which makes actual decision easier,and also combine dynamic intuitionistic fuzzy sets with TOPSIS method to establish the evaluation model.The practical example is also given which proves the validity and feasibility of the evaluation method.In cooperative game with fuzzy coalition,the Shapley value is relatively fair but lack of stability,and the stability of core is good but lack of relative fairness.Therefore,this paper puts forward the fairest core and the fairest least core in fuzzy coalition,and also discusses its properties of existence,uniqueness,dummy,symmetry,monotonicity and other properties.The special situation which distribution value information is incomplete is also discussed in this paper.The specific analysis process is given to shows the model is reasonable with the income distribution practice in food supply chain when they perform social responsibility.At the same time,based on the related evolutionary game theory,this paper establishes the evolutionary game model of food suppliers and third party ecommerce platform and also makes the evolution analysis with parameter setting and the variation hypothesis according to the actual situation of food supply chain operation in the internet environment.The influence on evolution stable equilibrium strategies are discussed when the parameters change.