Research On Optimization Of Diversification Strategy Of LYGY Company

The pursuit of health and the improvement of consumption ability of domestic consumers have brought huge domestic demand space to domestic health food enterprises.At the same time,with the development of the Internet and the arrival of Global trade liberalization,domestic biomedical health products brands have also brought opportunities to go abroad and expand the global market;On the other hand,the constant change of consumers’ consumption habits and the continuous improvement of product quality,brand and diversification requirements also put forward new requirements for biomedical and health care products manufacturers;At the same time,international well-known biomedical and health products brands focus on China’s huge potential market and seize market share in various ways,which also poses a great threat to domestic brands,including LYGY company.Therefore,formulating effective enterprise development strategy and clarifying the development direction and path has become the key content of the operation and management of major biomedical and health products companies.Taking LYGY company as an example,this paper studies the development strategy of biomedical and health products company under the current socio-economic background.Firstly,this paper summarizes the related concepts and theories involved in the research process of this paper,which lays a theoretical foundation for the development of the research content of this paper;Then,under the guidance of pest and Porter’s five forces model,this paper analyzes the internal environment of LYGY company,evaluates the diversified development strategy of LYGY company by using SWOT method and Boston matrix,and determines the development direction of the company’s future diversified strategy.Finally,it puts forward the specific suggestions and safeguard measures for the implementation of the diversified development strategy of LYGY company.Through the research of this paper,it is determined that the overall strategic situation of LYGY company is offensive strategy,and on this basis,it is further confirmed that the basic business strategy of LYGY company is concentric diversification strategy.The main contents of the strategy include: for the traditional health products biopharmaceutical business belonging to the current Taurus business,we should be bigger and stronger,form scale advantages and improve the overall competitiveness;Extending to the upstream and downstream of the industry,comprehensively distributing products and building an integrated industrial chain;Reduce product sales and circulation costs.For the emerging animal pharmaceutical business belonging to star business,we should establish brand awareness and build well-known brands at home and abroad;Improve innovation awareness and pay attention to product R &D;Expand the marketing scope and explore new marketing markets.For the tertiary industry sector belonging to the thin dog business,we should boldly innovate and use it for development,actively look for new business areas and cultivate new profit growth points.But at the same time,we should also pay attention to scientific demonstration and improve the investment decision-making mechanism.Through the research of this paper,it is determined that the overall strategic situation of LYGY company is offensive strategy,and on this basis,it is further confirmed that the basic business strategy of LYGY company is concentric diversification strategy.The main contents of the strategy include: for the traditional health products biopharmaceutical business belonging to the current Taurus business,we should expand and strengthen,form scale advantages and improve the overall competitiveness;Extend to the upstream and downstream of the industry,comprehensively distribute products and build an integrated industrial chain;Reduce product sales and circulation costs.For the emerging animal pharmaceutical business belonging to star business,we should establish brand awareness and build well-known brands at home and abroad;Improve innovation awareness and attach importance to product R &D;Expand the marketing scope and explore new marketing markets.For the tertiary industry sector belonging to the thin dog business,we should boldly innovate and use it for development,actively look for new business areas and cultivate new profit growth points.But at the same time,we should also pay attention to scientific demonstration and improve the investment decision-making mechanism.In order to better promote the implementation of the diversified development strategy of LYGY company,this paper also puts forward the corresponding guarantee measures,including establishing and perfecting the strategic control system,perfecting the human resource management system,improving the level of financial management and formulating diversified marketing strategies.