Study On The Correlation And Coordination Degree Of Agricultural And Tourism Integration In Qingzhou

In October 2017,a rural revitalization strategy was issued that prioritized the development of agriculture and rural areas,and called for rural industries to flourish.On this basis,various regions have called for industrial integration and innovative development,among which the integration of agriculture and tourism industry is an important means.Qingzhou has superior agricultural development conditions and rich resources.The output and varieties of agricultural products are among the best among many county-level cities in Shandong Province.In terms of tourism,Qingzhou has a large number of natural and cultural tourism resources and a national AAAAA scenic spot,which makes tourism occupy a pivotal position in the city’s industrial structure.Qingzhou has a good endowment of agricultural and tourism resources,but it still needs to improve the quality and innovation in the integration development of the two industries,and further enhance the breadth and depth of the integration of agricultural and tourism industry.Through the analysis of the status quo of agriculture and tourism in Qingzhou,this paper sorts out the process of the integration of agriculture and tourism in Qingzhou.It is found that the government’s policy guidance and support can not meet the needs of agro-tourism industry integration development,the main body of agro-tourism industry integration is not strong in driving and radiating ability,the new formats of agro-tourism industry integration lack of innovation and cultural connotation,the marketing propaganda is not enough and the brain drain leads to the shortage of professional talents in the industry integration development.By analyzing the development data of agriculture and tourism in Qingzhou from 2013 to 2020,a grey correlation model is constructed to calculate the correlation changes of agricultural and tourism output value in Qingzhou from 2013 to 2020,as well as the correlation between the output value of each subdivision industry in agriculture and tourism output value.The coupling coordination degree model is constructed to analyze the coupling coordination degree of agricultural and tourism industry in Qingzhou from 2013 to 2020.The coupling coordination degree of agricultural and tourism industry integration in Qingzhou from 2013 to 2020 is between 0.2744-0.5715,showing a growing trend,and gradually increases from moderate imbalance to barely coordinated.Finally,based on the problem analysis and measurement results analysis,the development path of agro-tourism integration in Qingzhou is constructed,and suggestions are put forward to strengthen the guiding role of government,strengthen the cooperation of integration subjects and the integration of industrial resources,create integration products with regional characteristics,build marketing network and pay attention to the cultivation and introduction of interdisciplinary talents.