Research On Performance Assessment Of The Concentrated Fund Management Of GT Group Based On Balanced Scorecard

In recent years,with the rapid development of the business scale of many enterprises,various problems in fund management have become increasingly prominent.The most common problems are huge debt scale,excessive concentration of the single financing platform of the group headquarters,insufficient refinement of fund management and so on.In order to achieve the goal of effectively controlling capital risks and improving capital management efficiency,the company mainly realizes the goal by continuously strengthening capital management and preventing and controlling risks.Therefore,the evaluation of the company’s fund management performance is mainly based on the fund risk control,the improvement of fund management benefits,and even the realization of the fund driven group’s strategic transformation and development objectives,that is,around the company’s fund management strategic objectives.At present,the academic circles have made research results related to the performance evaluation of enterprise fund management,but the vast majority still focus on some modules of fund management,such as budget and financing.However,the derivation process of evaluation indicators involved in the research results is too simple and mainly focuses on financial performance evaluation.GT company is a medium-sized manufacturing enterprise in China.Before 2005,enterprises at all levels under GT group carried out financing and operation separately.This lack of standardized and intensive fund management mode causes the financing costs of member enterprises to vary greatly,the overall fund centralized management efficiency of the group is low,and the overall financing cost is high.This loose fund management mode makes the company headquarters lack effective control over the funds of subordinate units,and subordinate units and enterprises independently finance and guarantee,which also forms a lot of precipitated assets.In 2006,GT group began to implement centralized fund management for all member enterprises on a pilot basis.According to the principle of centralizing one company,the scope of centralized fund management will be gradually expanded to eligible domestic member enterprises.After more than ten years of continuous deepening and improvement,the effect of centralized fund management is remarkable.Through the above background,This paper selects GT group,a manufacturing enterprise that plays an important role in fund management in enterprise strategy,and gradually evaluates the performance of centralized fund management based on its enterprise fund management strategy.Based on the relevant management theories such as centralized fund management and balanced scorecard,this paper describes the enterprise fund management strategy,combs and establishes the Balanced Scorecard evaluation index system to provide measurement standards of GT group,and draws the performance evaluation conclusion of centralized fund management of GT group through the score of the evaluation system,It finds out the problems existing in the current centralized fund management of GT group,puts forward corresponding suggestions,and finally puts forward the measures to ensure the implementation of the new centralized fund management performance evaluation system.