Research On Digital Transformation Of Jiyu Thai Hotpot Smart Restaurant

The traditional catering industry has industry pain points such as a single profit model,high costs,poor anti-risk ability and lack of core competitiveness.Affected by the COVID-19 epidemic in 2020,the operating income of the catering industry has dropped significantly.The14 th Five-Year Plan proposes the digital transformation of the industry,and the digital economy represented by e-commerce has reshaped the consumption scenario and retail channels,providing development ideas for the traditional catering industry under the epidemic.How to rationally apply digital technology,take consumer demand as the driving force,comprehensively transform traditional production and service processes,and achieve efficient operation has become a challenge for the catering industry.Therefore,it is necessary to study the digital transformation model of the catering industry under the COVID-19 pandemic.This paper first analyzes the current situation of China’s catering industry facing large fixed costs,slow revenue recovery and difficult profit growth in takeaway business under the epidemic situation.The study found that there are problems such as poor anti-risk ability caused by a single business model,low operating efficiency caused by increased costs and lack of senior management talents in the catering industry.Secondly,this paper expounds the general situation of Jiyu Thai hotpot,combined with customer value theory,process reengineering theory and value chain theory,analyzes that the Jiyu Thai hotpot smart restaurant project has the advantages of reducing operating costs,improving customer satisfaction,reshaping business models and reducing The implementation motivation of third-party platform pressure.Finally,it is analyzed that Jiyu Thai Seafood Hotpot uses digital technology to formulate the whole-process transformation strategy of smart restaurant project from ordering to settlement,and design a software and hardware integration plan.Its digital transformation enhances customer value,optimizes financial status and expands business channels.The research conclusions of this paper will help the catering industry to strengthen the promotion of digital transformation under the epidemic,maintain survival,reduce costs and reshape competitive advantages,and provide practical support for the subsequent digital transformation of catering enterprises;it will help optimize the digital transformation model of China’s catering industry and promote Transformation of modern service industry.