Research On The Optimization Of Service Marketing Strategy Of PG International Company

With the expansion of the industrial chain of power transmission and distribution equipment enterprises,the expansion of the business from the sale of single equipment to the general contracting business,and the increasingly competitive environment in overseas markets,more manufacturing enterprises have begun to introduce service marketing and use service marketing to enhance the company’s reputation and reputation.Customer satisfaction,enhance the strength of the company.At the same time,due to the short time for domestic power transmission and distribution equipment manufacturers to carry out international projects,and the lack of knowledge and experience in service marketing,there are some factors that affect the effectiveness of marketing.This also requires relevant researchers to realize the importance of international business integration marketing strategy to the development of international engineering business of power transmission and distribution equipment enterprises,and according to the actual situation of power transmission and distribution equipment enterprises,study and propose the characteristics of international engineering business suitable for power transmission and distribution equipment enterprises To promote the further optimization of the service marketing strategy of the international engineering company of the power transmission and distribution equipment enterprise.Based on the above background,this study takes PG International company as an example to study the current situation and existing problems of service marketing of international engineering companies of power transmission and distribution equipment companies,and put forward optimization suggestions to optimize PG International company’s service marketing strategy and improve the company’s service marketing efficiency.Give full play to the practical significance of research and guidance,and improve and supplement the subject system of the international engineering company’s service marketing strategy for power transmission and distribution equipment enterprises.The study found that in the service marketing of PG International company,the business department conducts bidding and negotiation through online bidding information and offline agency resources.Through interviews and questionnaires,it was found that in the service marketing of PG International company,there are products that cannot fully meet the needs of the international market,high product prices,slow update of tangible display,lack of talents to carry out international business,difficulty in production contract performance,and imperfect after-sales service system,etc.question.Most of the above problems are caused by the unreasonable marketing system of the group company,unreasonable internal price incentive mechanism,less investment in tangible display,insufficient service concept and imperfect internal incentive assessment system.Based on the current situation and problems of the company’s service marketing,combined with domestic and foreign macro environment and industry environment changes,after systematic analysis and research,comprehensive service marketing 7P theory,the research believes that in the optimization of PG International company’s service marketing,the company needs to adhere to the integrated service marketing model,strengthen the Investment in new product research and development in the international market and improvement of original products,strengthen investment in tangible display,optimize the construction of service process support system,and strengthen international talent training.At the same time,the company must also guarantee the implementation of service marketing through the guarantee of human resources system,project management system and service evaluation mechanism.