The Research On Operation Management Model Of Liandong U Valley Industrial Park

The traditional industrial park,as a kind of economic organization model,is dominated by the government,which first emerged in the 1980s.Such as special economic zones,development zones,economic cooperation zones,and even a large number of new district of cities spring up in the recent years.Industrial Park was firstly proposed by Beijing LIANDO Investment Group in China in 2003,interpreted as an industrial value chain-integrated platform,which was built around industrial smile curve,on the base of industry and taking real estate as carrier to achieve the exploration and operation of land integrally.On the one hand,taking standard workshops,Chinese style research and development buildings,industrial buildings,detached office buildings,ancillary living facilities as development objects,integrating natural resources,social resources,economic resources to build the producing,learning and researching industry clusters to help the local government to improve the regional environment,adjust the industrial structure,enhance the regional competitiveness.On the other hand,as a new industrial model,it can help entered enterprises to enhance the corporate image,reduce the operating costs and provide complete production and living facilities,meanwhile assist SME(small and middle enterprise)to grow up as well.With the brand of "LIANDO U VALLEY" and through over ten years’ research and exploration,it has become a particular development and operation mode.On the base of cases,the thesis elaborates the development situation of LIANDO U VALLEY Combining the development history of LIANDO group and characteristics of the LIANDO U VALLEY,propose the development goal that industrial park serves SMEs as well.Prove the agglomeration advantages of industrial park,the promotion of low-cost operating of enterprises,and enterprise incubator’s impact on the SMEs’ location by using practical cases.Summarize the SME’s introduction strategy of industrial park.To form the cooperation strategy between LIANDO U VALLEY and SMEs,meeting the renting plant demand of asset-light operating enterprises and the customized service demand of individuation enterprises by researching the construction speed advantage of standard plant.In the way of face to face communication with a large number of SME owners during the first line practice process of industrial park construction,the Author understands their real demands.Moreover,industrial park has a mutual support and win-win cooperation with the local government from all stages of "land contracting,planning&construction,expansion&attract investment,park operation",forming a mature development process and service standard.Some of the viewpoints and practices are particular,which could be for reference.