Research On The Path To Improve The Competitiveness Of ICBC Branch

In The grassroots business outlets are the image windows of commercial banks,and they are also the basic platform for commercial banks to provide products and services directly to customers.As the “disintermediation” trend in finance becomes more apparent and competition in the banking industry becomes increasingly fierce,actively improving the competitiveness of its own outlets is not only an inevitable requirement for banks to adapt to changing market conditions,but also an inevitable choice for building their own competitive advantages.In this paper,the A branch of ICBC conducts a systematic study on the competitiveness improvement strategy of 21 grass-roots business outlets under the jurisdiction of the branch.First of all,this study summarizes the theories related to the competitiveness of bank outlets,and clarifies the theoretical basis of the full-text research;secondly,this study conducts a comprehensive analysis of the current situation of the branch management of ICBC A branch,and analyzes the operation of the business outlets of branch A from the perspective of location factors,management mechanism,staffing and competition in the same industry;third,through comparative analysis method and linear regression analysis,a comprehensive analysis of the competitiveness of outlets is carried out from the two levels of interbank and the bank.Find out the advantages and shortcomings of outlets in operation and management,and quantify the weights of factors affecting the competitiveness of outlets through linear regression analysis.Finally,according to the previous analysis conclusions,a targeted feasible improvement path is formulated for the improvement of the competitiveness of A branch outlets.In the research process of this paper,the relevant content of the competitiveness of A branch outlets is comprehensively analyzed and sorted out,and the advanced experience of other banks in improving the competitiveness of other banks is learned and studied by the whole industry,which has practical guiding significance for the actual development of the follow-up work of A branch and can provide theoretical support for the implementation of the competitiveness strategy of subsequent A branch outlets.