Study On Business Model Of J Whole House Customization Company

With the upgrading consumption of housing decoration in our country,consumers’ individual demands have further improved,whole house customization has become an important branch of the housing decoration industry,with broad market prospects.However,in the background of the digital economy of the Internet era,especially suffering the new crown epidemic,the disadvantages of the high cost of the real economy are obvious,and the great impact on the social environment are prominent.The whole house customization industry is facing a reshuffle,and building a business model that is in line with the strategic development of the company has become a prominent key.After 20 years of development,J whole-house customization Co.,Ltd.is a traditional small medium-sized manufacturing enterprise,which is facing typical challenges of the new economic environment.Taking J Company as the research object,combined with the relevant business model theories,this paper uses field research,questionnaire survey and other methods to analyze and study the operation status and existing business model of J Company.Through the case analysis method,the industry typical cases are studied,and the ideas and inspirations of the core elements of the business model are explored.Systematically analyze the macro environment,industry environment and internal environment of J Company by PEST,Five Forces Model and other tools,determine the construction ideas of business model under the new background,build J Company’s business model under the digital background,and form a business model by using nine-element model as the framework.Redesign the layout of J Company’s value proposition,value delivery,and value realization,establish a business philosophy centered on users’ needs,and strengthen the digitalization and informatization construction of the entire industrial chain.Improve the company’s operational efficiency and market competitiveness.At the same time,in order to ensure the smooth operation of J Company’s business model,specific implementation measures will be proposed.By studying the research on the business model of J Company,exploring the way of its future development,transformation and upgrading this paper aims to provide inspiration and reference for the enterprises facing the manufacturing transformation problems like J Company,build a business model which is suitable for our enterprise to make greater progress of whole housing decoration industry...