| As an important part of agricultural product circulation system,its wholesale market can secure the supply of agricultural products,drive the rationalization of the price and extend the circulation coverage.Agricultural product wholesale has gone a long way,but as the economy and technology keep developing,people are pursuing life of higher quality and this puts great stress on traditional agricultural product wholesale market,including the aged trading manner,loose management and replaced segmentations by other industries.By reason of the foregoing,the new agricultural product wholesale market must explore the business mode that suites the national conditions and meets the demand of industry and consumers,rather than stick to convention.Having the theory of business mode canvas,value chain,stakeholder and digital economy as the foundation,this article summarizes the typical characteristics of agricultural product circulation system and the external environment of agricultural batch market at home and abroad is analyzed,and explores the demands on transformation of agricultural product wholesale market from all perspectives.With the business mode canvas model,we conduct a study on the new WD Safety Food Smart City business mode of Wendeng,Weihai.Byanalyzing and designing customer segmentations,customer relationship,channel,value proposition,critical business,core resources,valued partners,cost structure and source of revenue,finally,the business model canvas of WD Safe Food Smart City is drawn,and the operation system guarantee measures for the implementation of the business model are put forward,including human resources,policies,services and technical support and other guarantee measureswe,providing theoretical foundation and feasible program for the establishment of the new agricultural product wholesale market,and practically guiding the foundation of new agricultural product wholesale markets and transformation of traditional markets. |
