| As the income of the people in China gets better and better,more and more vehicles are being sold,more and more exhaust is being emitted,and more and more pollution is being caused by nature.Therefore,the government has issued a series of policies to control the use of traditional motor vehicles.At the same time,the state has also formulated some new policies to promote the development of new energy vehicles and improve our country’s traditional energy reserves and environmental problems.In the early years,our government gave great support to the new energy industry,which made the new energy industry develop rapidly and many competitors swarmed in.But,after the subsidy strength of new energy industry gradually weakens,the profit of the whole industry will be greatly affected.Ningde era is the leading company in the field of new energy,accounting for more than 50% of the national share,while other companies are in fierce competition for the remaining market share,Guoxuan Hi-Tech is this type of company.In 2015,the company’s growth rate is very fast,but the recent state under some regulation,the level of profits has declined.On this basis,this paper analyzes the profit model of Guoxuan Hi-Tech with the research results of domestic and foreign scholars.This paper takes Guoxuan Gaoke Co.,Ltd.(hereinafter referred to as Guoxuan Gaoke)as the research object,combines the theory of value chain,the theory of financial evaluation of profit model,the theory of relationship between value chain and profit model,and applies the methods of case analysis,financial analysis,comparative analysis and normative analysis to the research of profit model of Guoxuan Gaoke.First of all,literature review,finishing the value chain and profit model of the relevant theories.Secondly,according to the basic financial status and current profit model of Guoxuan Gaoke,this paper holds that there are problems in Guoxuan Gaoke’s profit model,such as inventory overstocking,high proportion of accounts receivable,increasing costs due to expansion,intensifying market competition and rising raw material prices.Then,under the perspective of value chain,the optimization measures are put forward.The first is to digest inventory,strengthen product research and development,improve the accounts receivable management system,explore new financing channels and implement the strategy of combination of industry and finance.The second is to expand horizontal market development,including cultivating overseas markets,developing communication energy storage,opening high-end market and attaching importance to ship market.Third,strengthen the integration of vertical resources,including strengthening the cost control of raw materials and improve the self-supply system.Finally,in order to better realize the optimization of Guoxuan Gaoke’s profit model,it puts forward the guarantee measures of organization guarantee,system guarantee,operation guarantee and talent guarantee.Finally,this paper draws the following conclusions:(a)The current profit model of Guoxuan Gaoke is deficient.The profit model of Guoxuan Gaoke is a relatively single profit model oriented by core technology of products,with battery business as the profit point and the profit model being single.(b)From the perspective of value chain,the paper puts forward optimization measures for the profit model,improves the profit model,and forms a multi-oriented profit model of upstream and downstream industry value chain,so as to enhance Guoxen Gaoke’s ability to cope with industry changes and sustainable development under the current industry environment. |
