Research On Development Strategy Of Nanning J Microcredit Company

The establishment of Microcredit companies has effectively solved the problem of difficult financing for small and medium-sized enterprises,and China’s Microcredit company industry has become an effective complement to the traditional financial industry in the supply of Microcredit.However,at the beginning of 2020,affected by the sudden new crown pneumonia epidemic,Microcredit companies have encountered difficulties and challenges in business development and risk prevention and control on the one hand,and on the other hand,due to the insufficient coverage of the traditional financial system,mainly banks,for the MSMEs currently in difficulty,it also brings certain opportunities for the development of Microcredit companies.In this context,this paper takes Nanning J Microcredit Company as the research object,by helping it to determine its development strategy and clarify its development ideas in order to achieve sustainable and stable development.This paper first analyzes the internal environment of Nanning J Microcredit Company and quantifies the internal strengths and weaknesses of Nanning J Microcredit Company using the internal factor evaluation matrix;then analyzes the external macro environment,industry environment analysis and industry competition environment faced by Nanning J Microcredit Company using PEST analysis and Porter’s five forces model,and quantifies the external opportunities and external threats faced by Nanning J Microcredit Company using the external factor evaluation matrix.The external opportunities and external threats faced by Nanning J Microcredit Company were quantified using the external factor evaluation matrix.Based on the opportunities and threats faced by Nanning J Microcredit Company and its strengths and weaknesses,the SWOT matrix of Nanning J Microcredit Company was constructed and the growth strategy option was analyzed based on the SWOT strategy quadrilateral diagram system as the best alternative strategy combination.Through the quantitative analysis of QSPM matrix,combined with the company’s vision,mission,and development goals,it is confirmed that Nanning J Microcredit needs to seize the opportunity of local and national policy support and the increase in the scale of micro and small enterprises to achieve "expanding non-industrial chain business and extending the market of micro and small enterprises" and "business The company needs to realize the growth strategy combination of "expanding non-industrial chain business and extending the market for small and medium-sized enterprises","stable business growth and active transformation of the whole industrial chain",and "increasing the scale of capital through multiple channels and strengthening the company’s credit supply capacity".Finally,in order to guarantee the smooth implementation of the development strategy of Nanning J Microcredit Company,this paper puts forward the guarantee measures for the implementation of the strategy of Nanning J Microcredit Company from the aspects of organization guarantee,system guarantee,material guarantee,technology guarantee and talent guarantee to achieve the strategic goals as much as possible.This paper can bring some insights to the development strategy research of small loan companies and provide some help for small loan companies to seize the opportunity to achieve sustainable development.