Research On Development Strategy Of YZ Express Logistics Nanning Branch

The express logistics industry is an important component of the modern service industry.With the development of digital technology,the industry has also shown characteristics of digitization and intelligence.At present,the domestic express logistics industry mainly consists of three types of business entities: state-owned enterprises,private enterprises,and international enterprises.Among them,private logistics express delivery has the largest market share,the highest operating income,and the most fierce competition.As an established enterprise in the domestic express logistics industry,YZ Express Logistics Nanning Branch needs to consider how to build core competitiveness,carry out diversified operations,and achieve significant transformation and development based on its relative unique advantages.This has become a strategic issue that YZ Express Logistics Nanning Branch needs to consider.Through PEST analysis,Potter’s five forces model and SWOT matrix analysis,the internal and external environment of YZ Express Logistics Nanning Branch is analyzed.After analysis,the advantages of YZ Express Logistics Nanning Branch have been identified,including government policy support,a century old brand,and strong transportation and distribution network resources;The main shortcomings of the company are: insufficient flexibility in institutional mechanisms,low operational efficiency,lack of professional talents,and inability of existing production organizations and business processes to adapt to new requirements;The opportunities it faces mainly include: the government attaches importance to and provides policies to promote industry development,optimizes infrastructure,continuously increases demand for online consumption,and has good prospects for the logistics and express delivery market;The threat it brings mainly lies in the fact that there are many products of the same type,facing comprehensive competition in the market.On the basis of analyzing the internal and external environment of YZ Express Logistics Nanning Branch,this article concludes that YZ Express Logistics Nanning Branch should adopt an SO growth strategy and provide strong support for the implementation of this strategy by optimizing organizational structure,improving financial management level,optimizing human resource management,strengthening customer relationship management,and improving corporate culture.