LT Guangxi Branch Government Business Marketing Personnel Training Management Research

At the end of 2021,LT Group will release the new development orientation of the "14th Five-year plan" to become the national team,main force and pioneer in the field of digital communication.Based on the new journey,anchor the new goal,we must stick to the positive of network,create a new digital,intelligent.To realize digital and intelligent innovation is the most important responsibility of the LT Group’s government and enterprise customer Division,and it is the obligatory responsibility of the marketing staff of government and enterprise business.At the same time,with the rapid development of digital economy and the vigorous development of government and enterprise market in Guangxi,a group of government and enterprise business marketing personnel with strong ability,high quality and strong service consciousness are also needed.Systematic and systematic training is indispensable to the team building and ability improvement of government and enterprise business marketing personnel.New technologies such as 5G applications,the Internet of things,big data and artificial intelligence are constantly bringing forth new technologies,which are also pushing telecom operators to constantly update and iterate their communications technologies and applications.In order to adapt to the rapidly developing market environment,government and enterprise business marketing personnel should strengthen training and learning.To ensure the training effect,it is imperative to optimize and perfect the marketing personnel training management system of government and enterprise business.This study takes the training and management of government and enterprise business marketing personnel of LT Guangxi Branch as the research object.First of all,the training related theory,training management system concept,training management content,training management methods are summarized;Then,this paper introduces the basic situation LT guangxi branch,business enterprise marketing personnel training management of the current practice,by designing the questionnaire,interview outline,the business enterprise marketing personnel to carry out questionnaire survey and interview survey,find out the training needs analysis is not enough scientific and reasonable training plan is not enough,the training not to organize the implementation in place,the lack of systematic training evaluation four problems,such as There are three reasons:lack of good training culture,lack of professional training managers and weak training consciousness.And then put forward the LT branch government business marketing personnel training management optimization principle,from the establishment and improvement of training demand analysis system,the preparation of scientific and reasonable training plan,optimization of training implementation process management and optimization of training effect evaluation of four aspects to improve training management;Finally,the paper introduces four training management improvement measures: system guarantee,personnel guarantee,culture guarantee and resource guarantee.This study provides operable,implemenable and specific optimization measures for LT Guangxi Branch to improve the training and management of government and enterprise business marketing personnel,and also provides reference for the training and management of other industry government and enterprise business marketing personnel.