An Research Of The Marketing Personnel Training System Of China Mobile Zhaoqing Branch

The current Chinese communication market competition is fierce,in order to survive in the fierce market competition,companies need to strengthen the training of marketing personnel,marketing personnel is fighting in the forefront of the market staff,a professional and comprehensive quality of the marketing team,is the key to improve the competitiveness of enterprises through the letter.In order to better the construction of mobile communication marketing staff team,to explore a set of new system,this system needs to the current marketing personnel to adapt,and this system must be scientific,standardized and effective,in the current market environment,a complete set of training system is an important guarantee for training the marketing staff of the communications industry.China Mobile Zhaoqing branch is in the key period of the change of operating mode,but now the company internal quality and ability of marketing personnel and company restructuring and development on the staff of this standard there is a certain gap,the existence of marketing ability is weak,not strong sense of service,the new business is not familiar with the situation,so the current marketing staff level to meet the future development the needs of the company,internal training mode can effectively help to the comprehensive ability of marketing personnel to improve the level of business,the company needs a set of scientific and effective training system and training mechanism to solve these problems,to help marketers and common development company.Therefore,based on modern human resources training theory as the theoretical basis,using the method of questionnaire,observation and other methods,training status of the company's marketing staff of China Mobile in Zhaoqing,puts forward the existing problems in training,and re designed for the Zhaoqing branch of China Mobile marketing staff training system and training system measure system.First of all,this paper describes the background and significance of this study,and then analyzes the main contents of this paper and the analysis of the methods used and the relevant technical solutions.Secondly,it analyzes the domestic and foreign research status and related theories.Based on the research and sorting of the training system of Zhaoqing branch of China Mobile,this paper analyzes the deficiencies and defects of the marketing training of Zhaoqing branch.Redesign the marketing staff training system of Zhaoqing branch,and build the overall framework of marketing training for China Mobile Zhaoqing branch,and improve the training guarantee system.Finally,this paper reviews the contents of the study,and puts forward the direction for further research and future prospects.