| With the national economic development and the rise of the automobile industry,the number of motor vehicles is increasing year by year.Combined with the improvement of people’s living standards,family vehicles are gradually popularized.The concept of automobile insurance has entered the public’s sight,and automobile consumer groups have become the sales objects of automobile insurance.At present,the proportion of auto insurance investment and insurance in the overall property insurance investment and insurance is becoming higher and higher,accounting for about 70%.The development of the auto insurance industry also faces many opportunities and challenges.As the link between the insurance industry and customers,sales personnel are an important factor affecting the healthy development of enterprises.At present,many insurance enterprises generally have the problems of salary management and salary incentive.In order to achieve the goal of strengthening the enterprise with talents,attract sales talents and reduce the loss of sales talents,enterprises should establish a scientific and perfect salary system,And take incentive measures in line with the development of the enterprise.Taking the HD branch of the people’s Insurance Company of China Limited(hereinafter referred to as H company)as an example,based on the demand theory such as the demand hierarchy theory,combined with several methods such as literature review,questionnaire survey and interview,this thesis focuses on H company,investigates and summarizes the problems existing in the salary incentive of its auto insurance salespeople,and explores the causes of the problems found in the survey,Then it puts forward the optimization scheme of salary incentive.After research and analysis,there are many problems in the salary incentive of H company’s auto insurance salesperson,such as unreasonable salary structure setting,lack of difference in assessment,ignoring non economic salary incentive,lack of salary incentive culture,lack of long-term incentive to employees and so on.The reasons are unscientific and reasonable salary structure design,single salary incentive form,lack of post value analysis and so on.After analysis,the salary incentive system of H company should serve the goal of long-term sustainable development of the enterprise,and improve the salary incentive system based on the actual situation of the company.This thesis puts forward the salary system optimization scheme of H company,which is expected to improve the satisfaction of the auto insurance salesperson of the company to obtain the salary,improve the current serious loss of the company’s salesperson,produce greater incentive effect for the employees through the optimized salary incentive mechanism,encourage the employees to focus more on their work and improve the enthusiasm of the employees.At the same time,the optimization of the salary incentive mechanism of H company,an insurance company,can also provide reference and reference for the salary incentive system of the same type of insurance enterprises.Learn to improve the salary system and take incentive measures in line with the development of the enterprise. |
