Research On The Incentive Of Sales Staff In H Company

Sales is an important part of enterprise operation.Doing a good job in sales can provide power for enterprise operation,sales staff is a key group to do a good job in sales and show the strength of the enterprise.Sales personnel can not only create economic benefits for the enterprise directly,but also need to ensure the image of the enterprise in front of customers.Therefore,sales personnel play a very important role in the development process of the enterprise..The sales work in the property service evaluation and supervision industry is relatively complex,which requires the sales person to have strong professional quality and provide detailed and feasible service schemes for customers with the help of various regulations in the property field.The property service evaluation and supervision industry pays more attention to project quality and customer satisfaction.According to the needs of sales work,it is a more complex work for salespeople to meet customer needs and ensure project quality and customer satisfaction on the premise of legality and compliance.Therefore,compared with other posts in the property service evaluation and supervision industry,the role played by salespeople is very important and irreplaceable.H company has a certain influence in the property service evaluation and supervision industry,and its incentive systems are also very representative in the industry.Therefore,this study mainly focuses on the salesperson of H company.This article takes H company sales staff as the research object,using literature analysis,interview method and questionnaire investigation method,studied the H company sales staff incentives,with the help of sales personnel demand satisfaction measures H company incentives incentive effect,After that,we investigate the importance of sales staff’s influence factors,Compare the influencing factors valued by the salesperson with the incentive measures of H company,so as to explore the direction of optimization.The study by investigating the sales staff demand satisfaction and the factors influencing the incentive effect of the obtained data,combined with interviews conclusion,from the aspects of compensation,training,performance analysis discussion,discovered the existence H company sales staff incentive unreasonable salary system,insufficient training,and comprehensive performance appraisal system is not enough scientific problem,using ERG theory,two-factor theory,expectation theory and other incentive theories,combined with the actual situation of the company,finally put forward several countermeasures to optimize the company’s organizational structure,improve the performance appraisal system,optimize the salary system and improve the training system.To sum up,this study hopes to optimize the sales staff incentive system of H company and create a practical incentive system that meets the needs of both H company and sales staff,so as to improve the incentive effect of sales staff of H company.At the same time,it provides reference for other companies in the industry.