Optimization Study Of Sales Staff Performance Appraisal System Of LKL Pingdu Branch

In the context of rapidly changing market forms,information is more convenient to obtain,technology and funds alone can no longer obtain a lasting competitive advantage.In order to win in the competition,an enterprise needs to re-understand its own resources,manage its human resources effectively and accurately evaluate its performance according to its overall strategy,so that the enterprise can gain advantages in its long-term development.The traditional enterprise performance evaluation only pays attention to the situation of the enterprise itself,ignoring the complex and changeable external environment of the enterprise,which is not conducive to the enterprise to adjust the strategy at any time to achieve the coordinated development of the internal and external.As a traditional retail enterprise,LKL Pingdu Branch faces the threat of Internet e-commerce.How to improve efficiency in the existing model and resources is a problem that enterprise managers should consider.Therefore,it has become an urgent problem to construct a set of performance appraisal index system suitable for sales personnel of retail enterprises through scientific methods.Performance appraisal is an important part of enterprise human resource management.The problem it solves is to design the internal performance appraisal system of the enterprise,to maximize the initiative and creativity of employees through performance improvement,and to improve the market competitiveness of the enterprise on the basis of ensuring employee job satisfaction and loyalty.Aiming at the above problems,this academic dissertation studies the performance appraisal of LKL Pingdu Branch through data collection and statistical sorting in the early stage,and uses the balanced scorecard method.It finds that there are problems in the current performance appraisal,and proposes solutions.First of all,this academic dissertation sorts out the research situation of performance appraisal at home and abroad,and the related research theories of performance appraisal.Secondly,the author collected data by visiting LKL Pingdu Branch,interviewing management personnel and sales staff,and filling out questionnaires for sales staff to collect data.Based on the organizational structure,assessment process and assessment cycle of LKL Pingdu Branch,the author analyzes the problems in the current performance assessment system.Then,by drawing the company’s strategy map,this academic dissertation takes "causal relationship" as the connection point,integrates the company’s strategy,behavior,process and results,and combines the balanced scorecard from the financial dimension,customer dimension,internal business process dimension,learning and growth dimension analysis,determine the assessment indicators of each level,and determine the weight of each indicator through the analytic hierarchy process.In this academic dissertation,when optimizing the performance evaluation indicators,the relevant evaluation indicators of online shopping malls are added,which provides support for the transformation of LKL Pingdu branch to online shopping malls.Finally,from the perspective of leadership,organization,culture and other aspects,we provide safeguards for the normal development of performance management,so that its optimization plan can be carried out smoothly.Through the research of this academic dissertation,a set of feasible performance appraisal system in LKL Pingdu Branch has been obtained.It is hoped that this academic dissertation can provide some reference for LKL Pingdu Branch to explore the performance appraisal system to improve the performance of retail sales staff and enhance the enthusiasm of employees.