Research On Performance Appraisal System Of Retail Enterprises Based On BSC

The Balanced Scorecard as a relatively perfect performance inspection methods,and play an important role in the retail enterprise management, the majority ofenterprises welcome. However, performance management in retail enterpriseinvestment expenditure using balanced scorecard is not a development area.Introduction of Balanced Scorecard to the retail enterprise performance managementcan effectively improve the efficiency of the use of the state investment, and theoptimal allocation of retail enterprises realize the resources have a better role inpromoting.As the basis of performance management theory to the present retail enterpriseinvestment projects, comparative analysis, normative research method is researchedby using the method of documentary. The retail enterprise performance managementproject expenditure as the breakthrough point,"performance evaluation scorecard"used in the balance of state investment project, from the financial, customer, internalprocesses, learning and growth four dimensions to construct national investmentperformance evaluation system, puts forward the basic idea of the implementation ofthe. And use the actual case to test, fully demonstrated the use of Balanced Scorecardnational evaluation of investment project performance is not only feasible, but also iseffective.