| Today,a new round of technological innovation is in the ascendant.The integration of cloud computing,artificial intelligence,5G and other technologies with the automotive industry will accelerate the development of the automotive industry in the direction of intelligence and networking.As a cross-industry integrated and innovative intelligent driving system,it has become an important field for the development of the automobile industry.In order to gain dominance in the auto industry,Europe,the United States,Australia,and Japan have adopted overall strategies to lead the layout of intelligence.China is actively seizing the development opportunities of the transformation of the auto industry,and promoting the intelligent driving system business in policy,technology,and OEMs.,consumers and many other factors to grow rapidly.The Valeo Automobile(Shenzhen)Co.,Ltd.studied in this paper is a wholly-owned subsidiary established in Shenzhen,China by Valeo Group,the leader in the global intelligent driving system business.Valeo Automobile(Shenzhen)Co.,Ltd.was established on August 7,2007,dedicated to product development,production,sales and service of comfort and driver assistance systems.Since 2010,the intelligent driving system business has been deployed.After more than ten years of research and development and exploration,Valeo Automobile(Shenzhen)Co.,Ltd.is currently in a leading position in the intelligent driving system business.However,with the rapid growth of intelligent driving system technology of domestic private enterprises and the participation of Internet giants in the development of intelligent driving systems,the market structure has undergone major changes,and some operating shortcomings of Valeo Automobile(Shenzhen)Co.,Ltd.in the intelligent driving system business have gradually emerged.Out: The market share is decreasing year by year,there is a lack of core technical talents,the localization of production equipment is relatively low and the cost is high,and the company’s management model is not suitable.The reasons for these problems are: unscientific business strategic planning of intelligent driving system,lack of effective salary system,traditional talent training system,old-fashioned management concept,etc.The above factors have led to the fact that the intelligent driving system business of Valeo Automobile(Shenzhen)Co.,Ltd.is becoming weaker and weaker in the competitive environment of the intelligent driving system business,and gradually loses its leading edge.In order to maintain the leading position of Valeo Automobile(Shenzhen)Co.,Ltd.in the intelligent driving system business,this paper takes the current situation of Valeo Automobile(Shenzhen)Co.,Ltd.in the intelligent driving system business industry as the background,and analyzes the external environment and Based on the internal environment,the external opportunities,threats and internal strengths and weaknesses are analyzed to form a SWOT analysis matrix.Through comparative analysis,the diversification strategy(ST)is selected.Taking the diversification strategy as the general program,and implementing the differentiation strategy of products,technologies and services within the enterprise at the same time,is the optimal strategic choice to adapt to the current development of the enterprise’s intelligent driving system business,and is the key to achieving a leading position in the intelligent driving system business.Valeo Automobile(Shenzhen)Co.,Ltd.has determined short-term,medium-term and long-term goals and plans: in the short term,the market share will return to the top three in the industry,and in the medium term,it will achieve high-level L3-L4 autonomous driving business,and in the long run People driving business.In order to achieve the above goals and plans,guided by the diversification strategy and differentiation strategy,specific strategic implementation measures have been formulated: Master the core technology,platform the core technology,improve the diversification of the intelligent driving system business,improve the marketing and innovation capabilities,scientifically and rationally deploy the intelligent driving industry chain,and master the core resources of the industry chain,etc.On this basis,safeguard measures in terms of financial capital,corporate culture,human resources,and intellectual property rights have been formulated to promote the sustainable development of the intelligent driving system business of Valeo Automobile (Shenzhen) Co.,Ltd. |
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