Research On The Marketing Strategy Of FL Education Training School

With the rapid development of China’s economy,people’s quality of life has been greatly improved.Parents of the younger generation begin to pay attention to education,the proportion of education consumption in family consumption is increasing,and the education market of China is growing stronger and stronger.However,as the individual and the growing emergence of a large number of training institutions,all kinds of nonstandard phenomenon began to frequent,countries began on education and training industry consolidation,especially "Shuang Jian" policy,breaks the internal and external burden of students,emphasizes the development of quality education,all kinds of education training school and personal transformation of positive,under the premise that meet the requirements of national policy.Seek a path that suits one’s own development FL education training school is in such a big environment,actively seek their own development.Therefore,this paper takes FL Education and Training School as the research object,through field research,inspects different brands of education and training institutions.This paper analyzes the development of FL education and training school marketing from the methods of literature,reference and marketing theory,and finds out the problems from the internal and external environment.On this basis,this paper puts forward some suggestions on the marketing strategy of FL education and training school,and puts forward some relevant guarantee measures to effectively implement the marketing strategy.Through this study,we hope to provide effective marketing strategies for FL education and training school in Changchun City to help them reduce marketing costs,expand market share and improve competitiveness.At the same time,this paper also expects to optimize the marketing strategy of FL education and training school,and to provide useful suggestions for the formulation and optimization of market strategy.