Research On The Present Marketing Status And Countermeasures Of The Training Institutions In Elementary And Middle Schools In Suqian

With the development of China's material economy and spiritual civilization,family life level gradually improve,this is education and training industry can obtain favorable development opportunities of economic basis and conditions.Although there have been some good school unit and individual education,around main education occupies the market share,but nationally,school education and training industry of resource allocation and the market is still in the state of LangYou not neat layout.Training institutions of primary and secondary schools and institutions of the competitive landscape and market accounted for the marketing strategy,the promotion way.Investigation and study,this paper on the subject of suqian clearly the marketing strategy of education training institutions to study its successful operating experience and analyzes its existing problems,such as pay attention to brand and chaining operation to increase the market share and become leaders education under the benign development of the brand of the brand strategy;To clearly the problems existing in the training of marketing education institutions,analyzes the causes of problems,such as lack of characteristic high-quality goods curriculum has caused the market strong alternative and the core competitiveness is weak;One-on-one personalized education high investment cost lead to the type of education training institutions of education product market share is low;Influence on the teaching content to ignore the vivid classroom innovation development and implementation;False propaganda and excessive publicity of consumers of education training institutions lack of trust;Caused the lower training teachers education lack of product output results affect the sustainable development of the institutions.Finally put forward the corresponding improvement strategies to solve these problems.